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For Immediate Release:
June 15, 2012

15,000 foodies expected for Summer Fancy Food Show, JUNE 17-19

New "Show Your Badge" program offers attendees discounts throughout the city

(Washington, DC) … Washington, DC will welcome the 58th Summer Fancy Food Show, North America’s largest marketplace for specialty foods and beverages, this Sunday, June 17. Specialty food makers from DC, Maryland and Virginia will join exhibitors from around the world at the three-day event that is estimated to have a total economic impact of nearly $17 million on the city.

“The return of the Summer Fancy Food Show is significant for our local economy,” said Elliott L. Ferguson, president and CEO of Destination DC. “Washington, DC is a world-class city for conventions, as well as a true mecca for upscale dining and innovative cuisine. This particular convention, with its singular focus on food, helps highlight DC’s expansive culinary community and showcases the international appeal of DC to attendees from around the world.”

More than 180,000 delicious products will be on display at the Summer Fancy Food Show, an annual event open only to the food trade presented by the National Association for the Specialty Food Trade, Inc. (NASFT). For the second year in a row, the event is being held at the Walter E. Washington Convention Center after being held in New York City for many years.

“We are delighted to be back in Washington. There will be myriad opportunities for buyers and exhibitors to make new connections, and special new features such as a museum-quality exhibit tracing 60 years in specialty food,” says NASFT president Ann Daw. “Being in our nation’s capital means that members of Congress can meet with small food businesses from their districts who are employing people and contributing to a strong industry for specialty food.”

With 2,250 exhibitors, attendees will sample an array of specialty foods from vendors all across the U.S. and more than 80 countries and regions. Local exhibitors include Pork Barrel BBQ and Purpose Beverages in Washington, DC and Moorenko’s Ice Cream in Silver Spring, MD and Cuisine Solutions in Alexandria, VA.

All 15,000 registered SFFS attendees will be the first to access Destination DC’s new “Show Your Badge” initiative. Attendees who present their convention badge at any of the 35 participating “Show Your Badge” businesses are qualified to redeem a special, pre-determined offer. Opportunities range from prix-fixe meals at fine restaurants including Kellari Taverna to buy one, get one free admission to The Presidents Gallery at Madame Tussauds Washington D.C. “Show Your Badge” will be promoted to SFFS attendees at the concierge desk at Walter E. Washington Convention Center, on both the NASFT website and on www.Washington.org/showyourbadge, and in select citywide convention notices from Destination DC.

Destination DC, in conjunction with the NASFT, further promoted the Summer Fancy Food Show with two contests: one for the trade, one for the general public. The latter on Washington.org/DCeats included two round-trip tickets on American Airlines, two-night stay at the Mayflower Renaissance Hotel, and two passes to the SFFS making it the only opportunity for members of the general public to access the show. Destination DC also created a dedicated microsite for attendees, Washington.org/maitredc.


Press Registration for Fancy Food: The Summer Fancy Food Show is for members of the specialty food trade only. It is closed to the general public. Press registration is at www.fancyfoodshows.com.

About Destination DC: Destination DC, the lead destination marketing organization for the nation’s capital, is a private, non-profit membership organization of more than 850 businesses committed to marketing the District as a premier global convention, tourism and special events destination with a special emphasis on the arts, cultural and historic communities. Destinationdc.com.

About the NASFT
The NASFT is celebrating its 60th anniversary. It is a not-for-profit trade association established in 1952 to foster commerce and interest in the specialty food industry. Today there are more than 2,900 members in the U.S. and abroad. The NASFT’s website for consumers, www.foodspring.com, provides an insider’s look at specialty foods and the companies, food entrepreneurs and artisans behind them. For more information on the NASFT and its Fancy Food Shows, go to www.specialtyfood.com.


Media Contacts

For local, business and meetings/conventions media:
Robin McClain, Director of Communications
(202) 789-7099
[email protected]

For local and domestic consumer media:
Kate Gibbs, Media Relations Manager
(202) 789-7072
[email protected]

For international and travel trade media inquiries:
Alicia Malone, International Media Relations Manager
(202) 789-7053
[email protected]

NASFT Media Contacts:
Ron Tanner, VP Communications & Education
(646) 878-0115
[email protected]

Louise Kramer, Communications
(646) 878.0130
[email protected]

Jill Collins, DC Communications Consultant
(703) 716.0925
[email protected]