December 16, 2013
Destination DC and Big Bus Tours Partner to Drive Visitors to Washington, DC
(WASHINGTON, DC) – Today Destination DC and Big Bus Tours announce a four-year partnership designed to drive increased tourism to the District. The agreement formalizes efforts between Destination DC, the official convention and tourism corporation for Washington, DC, and Big Bus Tours, the world’s leading operator of open double-decker sightseeing tours in 15 cities, to ease visitor access to the powerful sights and unique attractions throughout the capital of the United States.
The collaboration will cross-promote Destination DC’s just-launched 2014 marketing campaign DC Cool (DCcool.com); integrate upcoming media missions and industry familiarization tours and inspire unique title sponsorships at events across the nation and in targeted international marketplaces. Big Bus Tours will also receive targeted exposure to Destination DC’s 800-plus members and consumer visibility through the destination management organization’s assets including the Official Visitors Guide and annual Event Planning Guide.
Ranked the #1 destination for culture in America by Travel + Leisure Magazine, Washington, DC is recognized as a bastion of fine art, history and science museums, and an ideal city for affordable family vacations, romantic getaways and world-class meetings. With dozens of cranes on the city’s skyline and $8.5 billion investment in infrastructure, Washington, DC is rapidly expanding, making the District an increasingly exciting destination. After the federal government, hospitality is the second largest employer in the District.
“Washington, DC is the 6th most visited U.S. market among domestic visitors, and the 7th most visited U.S. market among international visitors,” said Elliott Ferguson, president and CEO of Destination DC. “Our partnership with Big Bus Tours strengthens our mutual interest: helping visitors to discover the District, on and off the National Mall. With an unprecedented number of major new additions and meetings expected between 2014-2017, from the Marriott Marquis Washington, DC (opening May 1, 2014); the National Museum of African American History and Culture (opening 2015); to hosting IPW, the largest global market place, in 2017 and dozens of delicious new restaurants across the District, being able to hop on, hop off is key to the visitor experience in DC.”
The partnership also underlines Destination DC and Big Bus Tours’ shared philanthropic interests by supporting the American Experience Foundation, a platform that preserves and promotes an American rite of passage: the 8th grade trip to Washington, DC.
“Our expert tour guides are de facto ambassadors for Washington, DC in a city full of them. Together with Destination DC, we’re helping visitors, whether in town for a vacation or a conference, get to where they want to go and make memories along the way. This four-year partnership amplifies our values,” said Chris Crompton, regional director Big Bus Tours USA. “Washington is having a moment and we’re proud to invest in the continued growth of tourism in the District.”
About Destination DC
Destination DC, the lead destination marketing organization for the nation’s capital, is a private, non-profit membership organization of more than 800 businesses committed to marketing the area as a premier global convention, tourism and special events destination with a special emphasis on the arts, cultural and historic communities. www.Washington.org