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For Immediate Release:
January 5, 2012

Miles Media to Create Digital Marketing Solutions for Destination DC

Sarasota, Fla. – Miles Media, a destination and hospitality marketing business, has been selected by Destination DC to lead the organization’s efforts to redesign Washington.org. In addition, the official tourism and marketing office for the nation’s capital has asked Miles to develop a new mobile site, oversee efforts to create new content for both channels, and manage a data collection process to ensure the sites’ business listings are accurate, robust and provide user-friendly information.

Destination DC selected Miles for these efforts because of the company’s content-centric approach and proven track record of creating highly engaging digital destination marketing solutions.

“It’s truly an honor to have earned the opportunity to aid in the marketing efforts of our capital,” explained Roger Miles, CEO and President, of Miles Media. “Consumer travel planning is evolving with the many different channels and online resources available. It’s clear the Destination DC team understands, that as a result of this, DMOs need to change too with the emphasis they are putting on content and data. We look forward to helping them realize their vision.”

The process that Miles has outlined for Destination DC will ensure that the new Washington.org and mobile site are the most trusted and accurate source of information for vacation planning in our nation’s capital.

“The redevelopment of Washington.org is a major priority for our organization in 2012,” said Elliott Ferguson, president and CEO of Destination DC. “Through this process, Miles Media emerged as the leader who could help us best achieve the objectives we want to meet with the launch of the new site.”

Work on these projects will begin immediately with the new site launching in August 2012.

 

Miles Media
Miles Media markets destinations and hospitality businesses by working with state tourism offices, convention & visitors bureaus, hotels and other organizations in the tourism industry to create forward thinking online, mobile, email and print content marketing solutions. For more information visit MilesMedia.com.