The Washington, DC Convention & Tourism Corporation (WCTC) is the lead destination marketing organization for the city of Washington, DC. Among its chief responsibilities are to market Washington, DC as a premier global meetings, tourism and special events destination, increase positive awareness and demand of Washington, DC, and increase visitation overall.
WCTC generates economic benefits to the citizens of the District of Columbia, the convention and tourism industry, stakeholders and the Washington Convention Center Authority, with a special emphasis on the arts, cultural and historical communities.
WCTC is a non-profit entity funded via the Washington, DC city hotel tax and partnership revenue from more than 1,100 businesses.
The Brand Marketing Taskforce
WCTC is proud to coordinate this project with the support of the Brand Marketing Taskforce, representing key economic development agencies, the hospitality industry and cultural entities. The Taskforce will act as a steering committee throughout the process, providing overall guidance for the direction of the project and aiding in the implementation of the study findings.
Dan Mesches (Chair)
President
Star Restaurant Group |
Richard Bradley
Executive Director
Downtown DC BID |
Barry Colfelt
Director of Public Relations & Marketing
Shakespeare Theatre Company |
Roger Conner
Vice President, Communications
Marriott International |
Tene Dolphin
Chief of Staff
Executive Office of the Mayor
Government of the District of Columbia |
Paige Dunn
Regional Director Sales and Marketing, East Coast
Kimpton Hotels |
Bill Hanbury
President & CEO
Washington, DC Convention & Tourism Corp.
|
Victoria Isley
Sr. Vice President, Marketing & Communications
Washington, DC Convention & Tourism Corp.
|
Michael Jack
President & General Manager
NBC4
|
David Kitto
Vice President for Marketing & Sales
John F. Kennedy Center for the Performing Arts
|
Steve Moore
President & CEO
Washington, DC Economic Partnership |
Lana Ostrander
Director of Communications
Washington Convention Center Authority |
Dr. Thornell Page
President & CEO
Page Research & Associates, Inc. |
Jennifer Cover Payne
Executive Director
Cultural Alliance of Greater Washington |
Tim Priest
Executive Director
Greater Washington Initiative |
Deborah Ziska
Chief Press Officer
National Gallery of Art |
The Research Team
After conducting a thorough search and RFP process, WCTC and the Brand Marketing Taskforce selected Longwoods International and Cundari SFP to conduct research with consumers and leaders in the DC community. |
