Aspectos destacados del marketing y cobertura de los medios

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Cobertura de prensa

Nacional

For the first time since 2018, DC took centerstage in The New York Times’s illustrious us “36 Hours” section. The spread mentioned 19 members. Conde Nast Traveler named DC one of 12 places to visit in 2024 for its booming culinary scene. USA Today featured five member hotels that partner with posh designers, while newspapers in target markets, including the El Nuevo Herald, Charlotte Observer, Noticias y observador de Raleigh y MSN, highlighted the Wharf. Twenty-one members were featured in Thrillist’s ultimate DC bucket list. Elliott is quoted in WTOP’s Michelin coverage and was honored by the Washington Business Journal.

Internacionales

The Times, the top newspaper in the UK, listed DC among 25 cities to visit this fall. Australia’s El mayor y Explorar featured DC’s museums, while Lonely Planet (UK) spotlighted the reopening of the National Museum of Women in the Arts. Northern Ireland Travel News named DC an alternative Thanksgiving destination. The city’s Black history was featured in the UK’s Pasión de viajar magazine and its accessibility offerings were a focus in New Zealand’s Tener silla de ruedas viajará. DC's new Michelin stars are highlighted in India's Viajero de Outlook. September’s Brand USA Mexico press trip resulted in 13 member mentions in Donde Ir.

Trading

Reuniones inteligentes highlighted DC as a holiday meeting destination (p. 16), while ConvenciónSur spotlighted the city for its new waterfront options (p. 78). Elliott Ferguson was featured in EE. UU. for his Hall of Leaders award and Robin McClain was interviewed in Skift about the new “There's Only One DC” campaign. Mundo de Conferencias y Reuniones covered DDC's press conference at IMEX America in October. BizBash mentioned 18 members in its list of things for Sports Summit attendees to do and three members in its list of new venues for fall events.

Aspectos destacados de marketing

Annual Marketing & Sales Plan
The marketing and communications team has finished the brand new Annual Marketing and Sales Plan, a guide to how Destination DC will approach FY2024 and continue to promote the nation’s capital as a premier leisure and travel destination. Aside from spelling out each department’s goals for the year ahead, the booklet, which is ya disponible, also includes tourism analysis featuring extensive data from industry leaders. 

Winter content on washington.org
Potential visitors can find a bounty of things to enjoy this winter in DC, incluyendo muestra de vacaciones, Celebraciones de Nochevieja, seasonal shows, patinaje sobre hielo, hot and cozy drinks, museum gift shops y restaurantes galardonados. Washington.org is also outfitted with content to combat the January blues, including showcases of the Salón del automóvil de Washington y Semana del restaurante de invierno al igual que can't-miss openings and happenings in the city throughout 2024.

Aspectos destacados sociales

Ocio Social

In November, DDC's leisure channels highlighted the magic of fall in the District. Popular posts featured orange hues typical of autumn, un-be-leaf-able views y escenas de Rock Creek Park. With the launch of our latest campaign, we introduced the hashtag #Solo1DC to celebrate the unique charm that sets DC apart from other cities. In alignment with DDC's commitment to inclusivity, the team proudly honored Mes de la herencia nativa americana by highlighting exhibits and events at the National Museum of the American Indian. Additionally, Acción de gracias y Día de los Veteranos were both acknowledged.

Industria Social

Industry channels celebrated President and CEO Elliott L. Ferguson, II’s induction into Salón de líderes de viajes de EE. UU. and Senior Vice President of Convention Sales & Services Melissa Riley’s nomination to the ICCA Board of Directors for Destination Marketing. Staff highlights included IMEX, an October staff milestone aniversario and elementary student’s folletos on a trip around the city. Our channels also honored Día de los Veteranos, Acción de gracias, Un Día para Dar and highlighted the launch of the #Solo1DC campaign and the New York City consumer activation. Destacados de los miembros featured Morris American Bar, Hotel AKA Alexandria, Dumbarton House, Chip Dizard Photography, Tanger National Harbor and Shop Made in DC.