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'Brand New: Art and Commodity in the 1980s'
From: 10:00 AM to 5:30 PM
Its the 80s as youve never seen it before. Explore the iconic decade when artwork became a commodity and the artist, a brand. Razor-sharp, witty, satirical and deeply subversive, these nearly 150 works examine the origins and rise of a new generation of artists in 1980s New York who blurred the lines between art, entertainment and commerce, a shift that continues to define contemporary art today.
Brand New offers a fascinating alternative history of art in the 1980s by tracing how a pioneering group of young downtown artists appropriated the tools and psychology of growing consumer cultureadvertising, logos, products, even cable TVto change the landscape of the art world. Manufactured objects, such as vacuum cleaners and clocks, became vessels with complex meanings. Advertising and television emerged as rich new mediums for expression, and artworks themselves became branded products. Like todays celebrity influencers, artists crafted branded personas to both market themselves and as a form of creative expression.