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Date Night DC Woos Regional Visitors with Deals, Hotel Package in February
Destination DC Inspires Getaways with 50-Plus Deals, 101 Date Ideas Over 28 Days
Washington, DC- For the sixth consecutive year, Destination DC, the official marketing and tourism office for the nation’s capital, presents Date Nights DC, a regionally focused advertising campaign connecting Mid-Atlantic travelers with more than 50 deals and discounts at Washington, DC hotels, restaurants, attractions and tours, as well as 28 proposal-worthy spots and 101 date-worthy itineraries. The campaign is positioned to inspire consumers within a four-hour drive of the District, specifically Philadelphia, Baltimore, Richmond and metropolitan Washington, DC. The promotion debuted January 12, 2015. Date Nights DC deals run throughout February, traditionally a quieter month for leisure visitation in the nation’s capital. Playfully tagged “It all starts in DC,” the 2015 campaign underlines the romance of the city’s hotels, restaurants, monuments, theaters, tours and museums, as well as under-the-radar experiences that create budget-friendly winter getaways.
Destination DC, a member organization, has compiled more than 50 member-generated deals in 2015 including 32 hotel packages, the largest number in the campaign’s history. Participating properties include all 11 DC-area Kimpton Hotels, as well as nine Marriott properties, the historic Willard InterContinental and the luxurious “night spa” experience at the Four Seasons Hotel, Washington, DC, the city’s only five-star, five-diamond rated hotel.
Date Nights DC offers are presented on Datenightsdc.com, a dedicated microsite, as well as Destination DC’s website, Washington.org. Additionally, the site displays information such as the 28 Most Romantic Places in DC and 101 concierge-style date itineraries tailored for couples, families and friends. A web-enabled Date Nights DC sweepstakes launches February 1.
“Travel experts at Lonely Planet and Frommer’s both named Washington, DC a must-visit city in 2015,” says Elliott L. Ferguson, president and CEO of Destination DC. “Date Nights DC encourages would-be travelers to be spontaneous at a discount. Book a package on Thursday, spend the weekend eating, sleeping and reconnecting in Washington, DC.”
More than 50 Destination DC member-businesses have created unique Date Nights DC packages to encourage consumers to embrace a mid-winter getaway in Washington, DC. Among the unique and money-saving options:
Take It Off for Love woos guests at 11 Washington-area Kimpton hotels with rates to inspire longer stays. Customers who book this packages at Donovan House; The George; Hotel Helix; Hotel Madera; Hotel Palomar Washington DC; Hotel Rouge; Lorien Hotel and Spa; Monaco Alexandria; Monaco DC; Morrison House and Topaz Hotel get 10% off a single night, 15% off a two-night and 20% off a three-night stay any Thursday-Sundays night stays through February 28, 2015. Add bubbly and chocolates for $10.
Extreme Lovers Romance Package at the Embassy Row Hotel, including bubbly, late check-out and a Karma Sutra “kit.”
Mention “Date Nights DC” at the Dupont Circle Hotel’s Café Dupont throughout February and receive a “dessert a deux” with the purchase of two dinner entrees.
Civil Cigar Lounge in Friendship Heights invites couples to enjoy a half bottle of Champagne, chocolates and two cigars for $85.
The Crime Museum hosts “Crimes of Passion” after hours on February 13 and 14. Couples are handcuffed for a self-guided tour and gifted treats like bubbly and strawberries, a professional portrait (in a jail cell no less) and hands-on forensic demos.
Two-for-one admission throughout the month of February: John F. Kennedy Center for the Performing Arts, Madame Tussauds Washington, D.C., Dance Place, Ford’s Theatre and the Howard Theatre. Some restrictions apply.
“In 2015, the Date Nights DC campaign touts, ‘It all starts in DC,’” says Robin McClain, vice president of marketing and communications at Destination DC, “and this promotion has it all: romantic rooms, luxurious meals, theater and music. All our print and video collateral was created in-house as an extension of DC Cool (DCcool.com), our ongoing campaign that highlights DC’s insider experiences. DC Cool invites visitors to live like a local, and February’s Date Night DC deals allow everyone to do that at a discount.”
For a complete list of packages and hotel deals, visit DateNightsDC.org.
About Destination DC
Destination DC, the lead destination marketing organization for the nation’s capital, is a private, non-profit membership organization of more than 800 businesses committed to marketing the area as a premier global convention, tourism and special events destination with a special emphasis on the arts, cultural and historic communities. For more information, please visit, www.washington.org.