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Эллиотт Л. Фергюсон, президент и генеральный директор Destination DC, интервью средств массовой информации

Основные моменты маркетинга и освещение в СМИ

Последние новости от отдела маркетинга и коммуникаций Destination DC.


Узнайте, где DC был в новостях в этом месяце и что нового у команды маркетинга.

Маркетинговая и коммуникационная стратегия Destination DC (DDC) поддерживает восстановление экономики округа, привлекая потенциальных посетителей и вдохновляя их поехать в столицу страны. Текущие усилия по межканальному продвижению сосредоточены на осенних путешествиях по редакционной работе и разработке контента.
 
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Освещение в СМИ

 

домашняя дела

 

Еда и вино declares DC a top 10 foodie city in the US and more than 25 members are mentioned in TripAdvisor’s LGBTQ+ guide to the city. Бостон Глоуб raves about eight members in its chronicle of a family trip to DC. Фодор’s lists DC’s 10 best historic hotels and Elle Décor includes a member hotel in its list of luxurious rooms to feel refreshed. Business Insider offers a first-hand account of visiting the cherry blossoms (syndicated on Yahoo!). Elliott appears in-studio on Новости DC сейчас and shares his personal story on a local Подкаст.

 

Мультиязычность

 

International media featured the National Cherry Blossom Festival in India’s Vistara, Новости 18 и CurlyTales and the new SWISS flight to Dulles in Swiss publications Travel Inside и Новости туризма. Outlook Traveler (India) named the city one of the 10 best places visit this spring. Correio Brazilense highlighted female empowerment in DC’s cultural scene. Canada’s NUVO Magazine covered spies and scandals in the city, mentioning five members. Форбс Мексика featured Washington, DC as an experience-rich destination.

 

Торговля

 

Sustainability continues to be a Горячая тема with Convention Center coverage in Meetings Today and the Marriott Marquis's new sustainability concierge in Новости США и Умные встречи. Business Events Industry Week was picked up in Скифт Встречи and Conference and Meetings World. DC’s Connected Capital and dining scene took center stage in Встречи сегодня (С.40).

 

Основные моменты маркетинга


Macy Dolton is a 30-Under-30 Honoree
Content Marketing Specialist Macy Dolton has been selected to Destinations International's 30-Under-30 Class of 2024. Macy, who's been with DDC since 2019, elevates the organization's brand voice on its industry social media accounts and inspires travel to DC through compelling advertising, web and email content. Macy also co-leads DDC's Employee Action Committee to balance the needs of the staff and organization. "I'm so appreciative of this honor from Destinations International," Macy said. "I'm passionate about my work at DDC and to be recognized in this way is an absolute joy."
 
Путешествие Ралли 2024

DDC, along with the U.S. Travel Association, hosts this annual event at the Smithsonian's National Museum of the American Indian (NMAI) to discuss the economic importance of tourism to DC. Mayor Bowser and several local and national leaders will provide remarks as DDC shares the latest statistics on domestic visitation, visitor spending and local jobs. Attendees can also hear how the organization plans to grow visitation across domestic and international markets. After the program, guests are invited to an exclusive preview of NMAI’s new exhibition, Unbound: повествовательное искусство равнин, which opens June 1. See how Great Plains artists depict family life, battles and pop culture on hides, muslins and accounting ledgers through historic and contemporary works from the National Museum of the American Indian’s collection.

 

Социальные сети

 

Досуг Социальные

In April, DDC's leisure channels buzzed with highlights of the Washington Nationals' opening day и Национальный день домашних животных. Popular posts showcased the мемориал Линкольна surrounded by cherry blossoms as well as blossom-themed goodies. A reel detailing spring things to do in the District also performed well. DDC also partnered with local creators to spotlight sustainability in the District, including As Told By Dom, Wonderpunkthrift и Emily Goes Places, who provided insights into the city's green spaces and initiatives. The team also hosted a group of seven content creators from New York City, Atlanta and Chicago to experience spring in DC. Their coverage featured more than 30 members including the Национальный фестиваль сакуры и Подданные, and highlighted DC as an LGBTQ+-friendly destination.

 

Отрасль Социальные

Отраслевые каналы приветствовали Oncology Nursing Society Congress и праздновали Международный день розового цвета, Global Meetings Industry Day, DC Emancipation Day и День Земли. Staff highlights included the announcement of DDC’s Сотрудник квартала, Newaye Beyene as well as acknowledgement of Destinations International 30 под 30 honoree, Macy Dolton (more on that in our Основные моменты маркетинга). DDC channels also showcased April staff знаменательные юбилеи, День административных специалистов and DDC’s наградами creative team. There were also recaps of Member Speed Networking, museum outings and a promotional trip for NATO’s 75th anniversary. Участники included The Escape Game, Rocklands BBQ, See DC Today, DC Sweet Potato Cake, Skin Beauty Bar, Spirited Tours, District Sitter and Elfegne.

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