As shown during Super Bowl XLII. A staggering 97.5 million viewers were exposed to the 60 second spot, which was facilitated by the DC Office of Motion Picture and TV Development. Considering that Super Bowl advertisers paid approximately $2.7 million for 30 seconds of air time, the media value of this endorsement is tremendous.

Check out James Carville and Bill Frist as they frolic in the nation's capital. The unlikely duo tours the city via Open Top Sightseeing, rolls past the White House on Segways, attends a Washington Wizards game at the Verizon Center and visits the Corcoran Gallery of Art before they round out their adventure on the steps of the Lincoln Memorial.