Make your sales pop! Reach consumers through digital marketing and more.
A Pop-Up Partnership with Destination DC (DDC) offers events and experiences connections, visibility, resources and ways to increase sales and engage with the hospitality and tourism community.
Duration
A Pop-Up Partnership is intended for experiences lasting approximately one to six months.
Example
An immersive or entertainment retail business that sells public tickets.
Partner Investment
$4,500 and minimum (8) eight VIP complimentary tickets to the event/attraction.
Benefits: $9,000 value
Visibility
- Dedicated listing page on washington.org for a maximum of 6 months. The site boasted 25.6M page views last year
- Leverage the reach of washington.org by uploading events and deals
Digital Marketing
- Display ads on washington.org to reach 250,000 impressions over a minimum of 2 months
- Banner display on DDC's members-only Extranet, viewed by 1,000+ businesses, live for up to 3 months
- One-time inclusion in both Things to Do This Month and Weekend web content pieces
- These popular content pieces are also reshared on Instagram and Facebook to expand your advertising footprint.
- Inclusion on washington.org calendar of events with a “featured event”
- Dedicated post on official Washington, DC Facebook account at least 1x
Resources
- Access to the two-year Convention Calendar and Resumes– know what big meetings will be in town over your event and acquire contact information for your group sales initiatives.
- Access to Member Extranet and members-only post board to introduce your event to hospitality industry insiders.
- Industry data, research and consumer sentiment data to inform your rollout strategy.
- Opportunity to submit employment opportunities to DDC's Industry Job Board and recruit talent.
Connections
- Access to the Member Directory of more than 1,000 businesses, including contact information for local sales and marketing leaders.
- Invitation to attend an official DDC networking event and/or offer tickets to be included in door prizes for attendees.
- Opportunity to share content with DDC's communications team to have your event featured in relevant media outreach.
Other benefits with additional cost may include
- Social media
- Additional posts from DDC industry and/or consumer social channel(s).
- Ticket giveaway on DDC consumer facing social channel.
- Discounted rates in the Official Visitors Guide print publication.
- Approximately 6 months lead-time required.
- Dedicated emails to consumer or industry audiences.
Lead-time
- 4 weeks: To fulfill digital marketing benefits after the partner provides content for DDC.
- 90 days: Display Ads
- 6 months: Print advertising in Official Visitors Guide (deadline dependent)
- Specific benefits are subject to availability.
Too tight to make the deadline for partnership benefits?
Your event can be listed for FREE on the washington.org events calendar if submitted at least 2 weeks in advance. Please email eventscalendar@washington.org.
Learn more
A dedicated account associate will manage your partnership. Please email partnerships@washington.org.