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Destination DC Membership Benefits

Holiday Shopping in Georgetown - Where to Shop in Washington, DC

Strategic ways to help businesses large and small create smart marketing programs for travel and tourism audiences-and locals, too!

Destination DC offers members connections, visibility, resources and ways to engage to help you grow your business and maximize your role in DC’s $7.3 billion travel and tourism economy. Apply now.

CONNECT

Meet the right industry professionals to help you grow your business.

Attend member events
Cultivate relationships and build business by attending regular networking and educational events (1-2 per month). Destination DC events are a benefit of your membership, all employees of member organizations are welcome to come learn, network and socialize. Most (but not all) are free.

Showcase your venue or product
Host or sponsor a member event and dazzle Destination DC’s membership with your venue and services. More than 4,000 industry professionals from 1,000 member businesses attend events annually.

VISIBILITY

Reach the more than 22 million annual visitors to Washington DC.

Washington.org, the official tourism website for Washington, DC
Visited by more than 700,000 unique visitors each month
Structured to maximize organic search, visitors see more than 30.2 million pages annually

Listing
Members receive a dedicated listing page on washington.org and/or washington.org/meetings (depending on service category).

Events calendar, one of the most popular features on Washington.org
Upload your events to help boost attendance, sales and your organic search results.

The DDC marketing team often starts here when building weekly/monthly content pieces.
Be sure to get noticed by showcasing your special events. Pro tip: Upload at least 2+ weeks in advance to allow our team time to approve it and secure placement on washington.org/events.

Deals
The Deals “sticky footer” appears on every page of Washington.org.
Upload and refresh regularly.

“Deals” is an attractive word to consumers and encourages them to click to learn more. Your offering does not have to be a discount. You control terms and conditions.

Why not create a…

  • value added benefit
  • limited time offer
  • exclusive perk
  • special experience

Pro tip: Upload at least 2+ weeks in advance to allow our team time to approve it and secure placement on washington.org/deals.

Publications
Your membership includes listings in Destination DC official publications.

Official Visitors Guide
800,000 printed; 375,000 mailed by request to visitors planning their trips
439,000 unique visits - 5 million pageviews

Event Planning Guide
10,000 printed, distributed to industry professionals and meeting planners
9,0000 unique visits - over 71,000 pageviews

Official Visitors Map (does not include a member listing)
850,000/year printed, domestic and international editions

If you would like official Destination DC Publications for your reference or to distribute, please email kova.blake [at] destinationdc.com (Kova Blake), Visitor Services Manager.​

Social media
DDC can help amplify your business online (when your story is relevant to visitors or our industry). Use our hashtags to promote your content, we may like and re-post it or add to our own features. Explore social media engagement tips.

#MyDCcool (consumer)
Facebook: /WashingtonDC
Twitter: @WashingtonDC
Instagram: @VisitWashingtonDC
YouTube: /WashingtonDC

#DestinationDC (industry)
Facebook: /destinationdc
Twitter: @destinationdc
Instagram: @destinationdc
LinkedIn: washington.org/linkedin 

Advertise
Members receive discounted advertising rates in official publications and on washington.org.

To learn more explore the media kit and email advertise [at] washington.org.

Restaurant desk in the Walter E. Washington Convention Center
Destination DC restaurant members can be featured on a restaurant map created especially for convention attendees and distributed by DDC team members who make reservations for visitors during meetings and events.

Welcome China
A free designation for qualifying DDC members, this program helps attract business from Chinese tourists and tour operators. China is DC’s top international feeder market, with more than 300,000 visitors annually.

RESOURCES

Members-only information and tools that work for you. Most are accessed through the Member Extranet.

2-Year convention calendar
This calendar includes confirmed meetings and events. You can plan your strategy, inventory, staffing and outreach when you know who will be in town and when.

Account management
Keep your account current by editing your web and/or publication listings, refreshing your amenities and updating staff listings so the right people are in-the-know.

Leads and referrals
When meeting planners and tour operators are looking for recommendations, they turn to Destination DC. We share those leads and referrals with members, generating a potential pipeline for your business.

Job Board
Washington.org is the place to find things to do in DC—and to find a job in our industry.
Post your open positions by emailing company name, position title and link for more information to jobboard [at] destinationdc.com (subject: Job%20Posting) . Positions will be posted for 30 days. The job board can be found in the footer of Washington.org, Industry Careers.

Data
Members receive monthly reports to help you understand the market and shape business strategies.

Hotel occupancy and ADR
Domestic and international airport arrivals
National Park Service and Smithsonian visitation
Destination DC services including website visits, call center requests and earned media value​​​

Hotel members also receive monthly Sales Reports.

Confirmed and lost business
Pace and booking reports for the convention center and other locations
TAP report (Trends Analysis Projections)
Online Resources

Members have access to photo archives and Proud To Be a DDC Member logo.

ENGAGE

Leverage the DDC team and programs to your business’ benefit.

Talk to us!
We want to help promote your business. Please share your stories. Your account manager can help you find the right Destination DC team member with the expertise to answer your questions.

Send us your news
Danielle.Davis [at] destinationdc.om (Email our media relations team) your press releases so we know your key message points, successes and updates to include in media pitches to domestic, international and convention trade as appropriate.

Present at “Stand-Up”
Our team is too big to sit for meetings, so we “Stand-Up” weekly. Come present your product and services at our all-staff meeting so we can support your work across all our departments.

Join our marketing campaigns
At least twice a year we’ll offer special member-focused marketing campaigns such as Spring and Date Nights DC. We provide the outreach, you provide the special content to wow customers.

Familiarization tours (FAMs)
We host more than 50 FAMs a year for tour operators around the globe, journalists and meeting planners. As these eager visitors learn about our city and plan their stories and events, you can be first in line with your products and services. Get to know our marketing, tourism and sales teams and respond “Yes!” when asked to offer services.

Dining and Driving Power
Partners offer complimentary services and interact directly with potential clients and journalists while they are planning events or stories and partners receive detailed information for follow-up.

Cooperative Opportunities (Co-Ops)
Build your business at affordable prices. Destination DC purchases and/or organizes member-only co-op opportunities; members pay to participate with Destination DC at rates far more affordable than these programs would cost individually and in experiences not available to individual businesses.

Hotel Specific Meetings
Destination DC hosts meetings with hotel member directors of sales and marketing for accommodations members to learn about the latest updates, trends and address obstacles to winning meetings business.

Show Your Badge (SYB)
Welcome convention attendees to your business with deals and discounts. SYB is promoted by the Destination DC convention services team to meeting planners.

Join today!

Apply now and contact partnership.updates [at] destinationdc.com to speak with an account representative.