Find out where DC has been in the news this month and what's new with the marketing team.
Destination DC's (DDC) marketing and communications strategy supports economic development through tourism by reaching potential visitors and inspiring them to travel to the nation’s capital. The current cross-channel promotional efforts are focused on fall travel across editorial and content development.
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Marketing Highlight
Over the past month, the content team has focused on expanding and refreshing seasonal and DC250 storytelling, with new itineraries, hotel deal roundups and summer travel inspiration designed to engage readers and drive further consideration into visiting DC.
Recent work has leaned into hyperlocal exploration, local voices through the We The People series and continuing to support milestone moments through timely events content, like the Smithsonian Carousel's return to the Mall and Ben’s Chili Bowl’s reopening.
On the advertising side, the team continues to extend DC’s reach domestically and internationally through premium custom content and global partnerships. Recent highlights include a live Parents feature positioning DC as a top family destination and a new UK Journeyscape advertorial spotlighting both iconic and unexpected ways to experience the city.
Media Coverage
Domestic
USA Today, AAA Magazine and FOX News build momentum for America’s 250th in DC, and the nation’s capital is positioned as center stage in more than 65 newspapers across the country. USA Today also finds hidden gems around the city, Axios lists ways for locals to take advantage of DC250 events and Time Out features the history of the city’s signature cocktail and members serving contemporary versions. AARP spotlights DC as an accessible destination. Following hosted visits, House Beautiful names DC the most walkable city in the U.S. and a DC restaurant is named one of the 10 best in America by Food & Wine.
International
The UK, Italy and India explore DC’s gardens in BBC’s Gardener’s World (UK), Gist Magazine (IT) and The Times of India. China’s Travel + Leisure and Conde Nast Traveler cover the National Cherry Blossom Festival events. Germany looks forward to the National Air and Space Museum’s 50th anniversary and Australia’s eGlobal trade publication hone in on the city’s hotel and development boom around A250 offerings. Brazil’s Catraca Livre, Mundo Viajar and Mexico’s Invertour previews opening announcement of the National Geographic Museum of Exploration. Food and Travel Mexico features things to do when visiting Washington, DC.
Trade
Destination DC’s convention sales and services team contributed insights to articles in Smart Meetings and Convention South focused on the meetings landscape amid ongoing uncertainty. Coverage also showcases the annual Sustainability Summit, Elliott Ferguson’s leadership award, ways for groups to celebrate America’s 250th anniversary and Washington, DC’s diverse range of venues for meetings and events.
Social Highlights
Leisure
Popular Leisure Content
- Top post: Jazz in the Garden Schedule
- Our “We The People” video series continued, spotlighting DC residents Noochie and Angel
- Followers loved our spotlight on the Georgetown Flea Market and Five Rooftop Bars
Popular Industry Content
- Top post: Meet Destination DC’s Convention Sales & Services Team
- Congratulations to our senior partnerships manager, Christen Miller, for being named one of Destinations International’s 30 Under 30
- We’re gearing up for the 2027 NFL Draft in DC
