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Washington, DC Appoints Indiva Marketing as International Representation Firm in India
(Washington, DC) Destination DC, the official destination marketing organization for Washington, DC, announces the appointment of Indiva Marketing responsible for all trade and media relations in India.
“In 2017, the city welcomed an estimated 135,000 visitors from India, making it DC’s fourth overseas market. Washington, DC is strongly committed to the Indian market and will focus on extensive trade, marketing and communication initiatives in collaboration with Indiva Marketing to increase awareness,” said Elliott L. Ferguson, II, president and CEO of Destination DC.
Destination DC recently participated in the Brand USA India Sales Mission to Mumbai, New Delhi and Bengaluru to discuss the latest in Washington, DC with tour operators, airline representatives, travel agents, buyers as well as media. Through its “DC Cool” brand across editorial, social media and new trade promotions, Washington, DC promotes the fascinating museums and art galleries, historic neighborhoods, iconic monuments and memorials, and exceptional culinary scene. The new advertising campaign, “Discover the Real DC,” (view campaign video) is born from the organization’s desire to convey authentic DC experiences.
Indiva Marketing successfully represents some of the finest international destinations and luxury hotel brands; “We are thrilled to work with Washington, DC to develop multiple outbound opportunities and strongly position the capital city and its many historic sites and enticing art scene,” said Beate Mauder Kakkar, managing director of Indiva Marketing.
With $11.5 billion in development and more than 4,500 hotel rooms in the pipeline, there are many new ways for Indian families to experience the city. The International Spy Museum moves to L’Enfant Plaza and reopens next spring. The Washington Monument reopens next year and the Smithsonian National Museum of Natural History’s “Fossil Hall” reopens in June 2019.
Video assets sharing the newly created “Discover the Real DC” campaign content can be found on the dedicated Destination DC YouTube Channel.
For more information on Washington, DC, including development highlights, please visit washington.org.
About Destination DC: Destination DC, the official destination marketing organization for the nation’s capital, is a private, non-profit membership organization of 1,000 businesses committed to marketing the area as a premier global convention, tourism and special events destination with a special emphasis on the arts, cultural and historic communities. www.washington.org
About Indiva Marketing: Founded in 2005, Indiva Marketing is the strategic partner in India to exclusive destinations and luxury hotel companies to develop brand positioning through media relations and sales and marketing activities to grow outbound business. www.indivamarketing.com
Vanessa Casas, International Media Relations Manager
(202) 789-7053; vanessa.casas [at] destinationdc.com
Media: Radhika Suchday, +91 22 6638 7362; radhika.suchday [at] indivamarketing.com
Trade: Sabrina Vieira, +91 22 6638 7261; sabrina.vieira [at] indivamarketing.com
MICE: Ashwin Mendes, +91 22 6638 7262; ashwin.mendes [at] indivamarketing.com