Find out where DC has been in the news this month and what's new with the marketing team.
Destination DC's (DDC) marketing and communications strategy supports economic development through tourism by reaching potential visitors and inspiring them to travel to the nation’s capital. The current cross-channel promotional efforts are focused on fall travel across editorial and content development.
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Marketing Highlights
Two recent influencer collaboration successes include a DC250 itinerary with Bria (80k engagements on TikTok) and a video highlighting DC’s beauty from Annie (25k engagements on Instagram).
Media Coverage
Domestic
The New York Times and The Washington Post feature DC’s citywide plans to provide varying perspectives on the 250th, while Forbes lists more than 10 member hotel offerings. Elliott is quoted in Travel + Leisure and People Magazine as DC retains its No. 1 ranking for best park system in the U.S. He also talks to DC News Now about the impact of summer visitation.
International
UK trade titles gush about DDC’s evening events during our recent UK/Ireland mission. The Australia market names DC as a home base for rugby fans attending the All Blacks game in Baltimore next fall. Italy and South Korea share DC’s IPW coverage and India highlights Smithsonian offerings in top publications with stories on the National Zoo’s new elephant and the National Museum of Asian Art’s Pahari paintings exhibition. Mexico’s Publimetro features Cinco de Mayo celebrations at Apapacho Taquería, while Reforma spotlights Passport DC. Brazil’s Jornal MG Turismo positions DC as an additional destination for Brazilians traveling for the World Cup.
Trade
Elliott discusses DC250 and shared local experiences with Group Tour magazine and USAE. The convention sales and services team promotes the city for meetings at IMEX Frankfurt, earning coverage in Skift Meetings and Prevue. NEXTDC partners with RAMW’s Educated Eats and the Washington Area Concierge Association to honor local students with $35,000 in scholarship awards. Meanwhile, new and renovated hotels and venues in DC are mentioned in Convention South and BizBash.
Social Highlights
Leisure
Popular Leisure Content
- Top post: Riding to the top of the Washington Monument
- Our “We The People” video series continued, spotlighting DC resident Chela Mitchell
- Followers loved identifying this Metro station and learning about the Darth Vader grotesque on the Washington National Cathedral
Popular Industry Content
- Top post: DC Loves Buses Day
- We recapped Travel Rally and celebrated welcoming 27.2 million visitors in 2025
- This May, we honored National Travel and Tourism Week
