Find out where DC has been in the news this month and what's new with the marketing team.
Destination DC's (DDC) marketing and communications strategy supports economic development through tourism by reaching potential visitors and inspiring them to travel to the nation’s capital. The current cross-channel promotional efforts are focused on fall travel across editorial and content development.
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Marketing Highlights
Content creator collaborations this month included reels on trending topics like birding and another for book lovers in the capital city.
Media Coverage
Organic Feature
More than the Mall: Destination DC’s Elliott Ferguson explains how he sells the city: Washingtonian features Elliott in this month's print edition.
Domestic
Forbes and Southern Living highlight hotel deals in their guides to DC250, while Elle mentions 20 members in its new DC review. The Cleveland Plain Dealer praises the city’s beauty and exhibits, while Afar shares new reasons to visit the Mall. The Washington Post and Axios list meaningful DC250 events for locals. Lonely Planet, U.S. News & World Report and Fox 5 New York name DC a top destination for the Fourth of July. Passport praises Georgetown’s culinary scene, Forbes features a DC restaurant’s commitment to sustainability and Elliott is quoted about summer visitation in The Washington Post.
International
Australia’s Travel Monitor and Belgium’s News 24/7 spotlight A250 summer events for international travelers. The UK’s The Luxury Editor features top luxury properties across 12 articles and Germany highlight the upcoming IndyCar Grand Prix. Brazil’s Viagem News and Catraca Livre list ways to celebrate Pride in Washington, DC. Mexico’s Vive USA and Food and Travel spotlight Pascual, the DC restaurant led by Mexican chef Isabel Coss, following its recognition among North America’s best restaurants. GPS Brasilia claims DC as a strategic destination for Brazilians during the World Cup.
Trade
U.S. News and World Report ranks DC among the top 10 conference cities, a distinction that was also highlighted in Skift Meetings. The convention sales and services team debuted Meetings Capitalized, a new sales positioning that showcases the value of DC experiences beyond the ballroom for meetings, at IMEX Frankfurt. The soft launch was covered in Gathering Point, Travel Daily Media and more. The city’s venues and hotels were featured in Northeast Meetings and Smart Meetings.
Social Highlights
Leisure
Popular Leisure Content
- Top post: Where to Watch the FIFA World Cup in Washington, DC
- Our “We The People” video series continued, spotlighting DC residents Caroline Le and Matthew Green
- Followers loved finding photo booths around the city and our Guide to Celebrating July 4th in DC
Popular Industry Content
- Top post: Petals of Positivity Activation at IPW
- Recap: Destination DC’s Summer Outing
- Celebration: Pride in Washington, DC
