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Elliott L. Ferguson, President & CEO, Destination DC, interviewed by media

Marketing Highlights and Media Coverage

The latest news from Destination DC's marketing & communications team.


Find out where DC has been in the news this month and what's new with the marketing team.

Destination DC's (DDC) marketing and communications strategy supports the District’s economic recovery by reaching potential visitors and inspiring them to travel to the nation’s capital. The current cross-channel promotional efforts are focused on editorial pitches about holidays and seasonal travel and content development surrounding fall experiences. Find out what’s new with the marketing team and where DC has been in the news this month.

Media Coverage

 

Domestic

 

New attractions made national headlines. Lonely Planet covered the reopening of the Smithsonian National Air and Space Museum and The Points Guy suggested readers book a fall getaway to experience the museum. Travel + Leisure covered the Wharf’s phase two opening. The Washington Post did an in-depth interview with the new Rubell Museum’s curator.

 

International

 

Germany’s Reise Priese highlighted the Wharf and Pendry Washington DC in Four reasons to travel to Washington DC. France’s Visit the USA discussed Capital Pride and the Dupont Circle neighborhood in its LGBTQ+ travel guide to the United States. New Zealand’s Travel Memo highlighted the ease of connecting to DC via a new nonstop flight to New York in Kiwis get familiar with Washington, DC.

 

Trade

 

DDC’s strategies presented at IMEX America were covered extensively in the trades, including Meeting Spotlight and Travel Daily News. New booking agreement guidelines, presented with colleagues from Destinations International, were highlighted in Skift and Corporate Event News. Press support for the new Pendry Washington, DC – The Wharf, Salamander Washington, DC and other venues warranted mentions in Travel Weekly, Skift and BizBash.

 

Marketing Highlights

 

Winter Content on washington.org Update
Winter content on washington.org includes can't-miss events, holiday-themed shows, seasonal light displays and events, free things to do, sports, ice skating, a three-day itinerary, the Downtown Holiday Market, and reasons why DC is the best city to visit in 2023.
 

Fall/Winter Advertising
DDC’s FY2023 paid media campaign launched on Oct. 1. The winter campaign will run through mid-January and features custom content, streaming audio through Pandora, paid social, paid search and data-driven digital placements. The media targeting is split between drive markets (areas within a 250-mile radius of DC), select fly markets and national targeting based on travel intent. The campaign focuses on multicultural audiences as well as foodies, family travelers, cultural travelers, sports fanatics and historophiles.

Global Marketplace: Jan. 18, 2023

Mark the calendar for DDC's Global Marketplace, its signature seminar about global tourism and travel to DC. Be on the lookout for an official invitation that will offer more details about the event.
 

Social Highlights

 

Leisure Social

DDC’s leisure channels gave fall a warm welcome and engaged its Instagram audience with reels that showcased things to do for the month and on weekends. Milestone moments included the reopening of the National Air and Space Museum and the launch of the second phase of The Wharf. Posts also highlighted Halloween displays in Capitol Hill and Cleveland Park.

 

Industry Social

Highlights included Elle Magazine’s perspective on DC, phase two of The Wharf, the National Air and Space Museum and the Rubell Museum. The team celebrated Hispanic Heritage Month with a salsa class and festivities at Hook Hall. DDC also supported World Thrombosis Day and represented at IMEX America. Note that applications are now open for the 2023 DEI Business Fellowship – spread the word! Also, Member Spotlight has returned and recently featured Del Frisco's Double Eagle Steakhouse, Junket, DC Ghosts and the Willard Spa.

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