Reach consumers through digital marketing and more.
Sporting events and festivals can benefit from Destination DC’s (DDC) connections, visibility, resources and ways to engage with our community and reach consumers.
Basic Information
Duration
Sports/Festival partnerships are intended for a single- or multi-day ticketed event that is open to the public.
Example
Sports championship, open or friendly match. Music, food or film festival.
Partner Investment
$2,500 and minimum (8) eight tickets to the event/attraction
Benefits
Visibility
- Dedicated listing page on washington.org for a maximum of 6 months. The site boasts
- 19.3M+ unique page views annually
- More than 1.2M unique visitors a month and 12.6M annually
- Leverage the reach of washington.org by uploading events and deals
Digital Marketing
- Banner ads on washington.org to reach 250,000 impressions over a minimum of 3 months (value, $3,000)
- Sponsored listing on washington.org for one month (value, $500)
- One-time inclusion in Things to Do This Month/Weekend web content pieces (value, $1,000 each)
- Inclusion on washington.org calendar of events with a “featured event” (value, $750)
- Partner content amplified by official Washington, DC Facebook account at least 1x (value, $500)
Resources
- Access to the two-year convention calendar – know what big meetings will be in town over your event
- Convention resumes – timely details about big conventions during your event and how to reach them
- Access to Member Extranet and members-only post board
- Industry data, research and consumer sentiment data
Connections
- Access to the Member Directory of more than 1,000 businesses, including contacts who are local sales and marketing leaders
- Invitations to exclusive member events
Other benefits may include (as applicable – extra costs may apply)
- Social media
- Posting from DDC industry and/or consumer social channel(s) following a DDC-staff visit to the attraction/event.
- Ticket give-away on DDC consumer facing social channel.
- Industry events
- Prize give-away at DDC industry member event.
- Discounted advertising
- Discounted rates in the Official Visitors Guide print publication. Approximately 6 months lead-time required.
- Dedicated emails to consumer or industry audiences.
Lead-time
- 4 weeks: to fulfill digital marketing benefits after the partner provides content
- 90 days: banner ads
- 6 months: print advertising in the Official Visitors Guide (deadline dependent)
- Specific benefits are subject to availability.
Too tight to make the deadline for partnership benefits?
Your event can be listed for FREE on the washington.org events calendar if submitted at least 2 weeks in advance.
Can the Destination DC sales team help me?
Yes!
For festivals and sporting events that draw an out of town, overnight crowd, Destination DC can help you source venues, vendors and hotel room blocks.
Destination DC clients can have their event listed on the event calendar and in the Things To Do this Week/Month content piece free of charge. Contact Nick Price for more information.
Learn More
A dedicated account associate will manage your partnership. Please email [email protected].