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DDC continues to focus on international meetings in Washington, DC and recently announced new initiatives to attract international conventions at IMEX America. From a leisure perspective, DDC kicks off its new advertising campaign in January.
New Sectors Join Connected Capital Sales Positioning
This winter, DDC launches the next iteration of its asset-based sales pitches, focusing on DC as a “Connected Capital.” Three new sectors will be emphasized: sustainability, transportation, and government advocacy. In January, DDC debuts new collateral around the Connected Capital at PCMA Convening Leaders. DDC continues to establish the capital as a leader in its four other key industries including technology, especially as Amazon HQ2 arrives the regional tech industry continues to grow.
New “Discover the Real DC” Advertising Campaign
DDC’s new advertising strategy with MMGY Global shows that booking windows for consumers have grown, inspiring DDC to drive its advertising into key markets earlier than previous years. DDC applied this strategy to its winter/holidays advertising campaign, which closes Dec. 31 and will introduce its new advertising campaign called “Discover the Real DC” with the start of the spring campaign launching Jan. 1, 2019 and running through March 15, 2019.
New International Representation
In October, DDC added international representation in three key markets: China, India and Australia. In China, DC’s top overseas market, Sino Media will represent the city in consumer and travel trade as well as the meeting, incentive, conference and exhibition (MICE) market. Australia has been a strong market for DC, and DDC appointed Canuckiwi to represent the nation’s capital in Australia and New Zealand, allowing DC to grow its travel trade and media exposure. DDC is working with Indiva Marketing to increase awareness among tour operators and journalists in India.
DC Welcomes Major Events in the Year Ahead
In 2019, Washington, DC will welcome 21 citywide conventions and special events (2,500 room nights on peak and above), generating 359,557 total room nights and an estimated economic impact of $341 million. Major events include the American Academy of Dermatology (March 1-5), NAFSA: Association of International Educators (May 28-31), American Institute of Aeronautics & Astronautics (Oct. 21-25) and American Society of Nephrology (Nov. 8-11).
The city also looks ahead to an exciting sports year. DC recently hosted the finals of a successful e-sports tournament, Red Bull Conquest, at Events DC’s new Entertainment and Sports Arena (Nov. 16-18). The city welcomes major sporting events next year including the Mizuno Capitol Hill Volleyball Classic (Feb. 16-18); Rock N Roll Marathon (March 9) and the NCAA Men’s Basketball Regional – Sweet Sixteen (March 29-31).
DDC Honors Kara Hsu and Khadijah Nimrod
On Oct. 4, two members of DDC’s convention sales and services team recently received recognition in PCMA’s 20 in Their Twenties Class of 2019. PCMA honored convention sales manager Kara Hsu for her role and passion in making DC more sustainable and building impactful relationships with her clients over the past two years. Convention sales assistant Khadijah Nimrod was recognized for her work as a developing professional in the events industry.
For more information, please contact our communications team.