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Industry Updates

Marketing Outlook Meeting at Arena Stage at the Mead Center for American Theater - Unique Meeting Venue in Washington, DC

DDC kicks off the season with its biggest advertising campaign of the year and various family-friendly sporting events such, followed by the beginning of capital improvements at the Walter E. Washington Convention Center this fall.

CONVENTION SALES AND SERVICES NEWS

IBEC Relaunch at IMEX Frankfurt

Destination DC (DDC) unveiled its new International Business Events Council (IBEC) program at 2018 IMEX Frankfurt (May 15-17). DDC has enlisted an advisory council for several years to support strategic planning and business development and the revamped IBEC is intended to build on this foundation. An IBEC forum will take place in Washington, DC pre-IMEX America from Wednesday, October 10 to Saturday, October 13 to further engage the advisory board.

DC Named #1 city in the U.S. for International Association Meetings

The International Congress and Convention Association (ICCA) released its 2017 statistics report on May 7, naming Washington, DC as the #1 city in the U.S. for international association meetings.

Capital Improvements at the Walter E. Washington Convention Center

The Walter E. Washington Convention Center will begin a fresh renovation this fall. Capital improvements include new seating, enhanced digital signage, a streetscape plan and a mamava pod for nursing mothers.

TOURISM NEWS

IPW 2018 in Denver, Colorado

During the 2018 U.S. Travel Association’s IPW in Denver from May 19-23, DDC’s president and CEO, Elliott Ferguson, held a press conference to share the latest updates in the city since IPW 2017 in DC. He announced that DC expects to welcome 803,576 new additional international visitors to DC by 2020, generating $1.6 billion in spending.

WeChat All About China

DDC continues its expansion into China, Washington, DC’s top overseas market, by becoming the first DMO in the U.S. to officially partner with WeChat. Additional airlift to Washington, DC such as Cathay Pacific’s nonstop service from Hong Kong, available in September, plays an important role in increasing travel.

Kicking-Off Summer 2018 Family-Friendly Sporting Events

Following immense excitement as the Washington Capitals brought home the Stanley Cup this year, the city continues to welcome more family-friendly sporting events such as the Washington Mystics WBNA season (May-July); the National Golf Tournament at TPC Potomac (June 25-July 1); Professional Fighters League MMA at GWU Smith Center (July 5); MLB All-Star Week (July 13-17); the 50th Citi Open at Rock Creek Park Tennis Center (July 28-August 5); Red Bull Reign - Finals at Barry Farms (September 14); the Navy-Air Force Half Marathon/Health & Fitness Expo (September 16) and the opening of Audi Field, home of DC United season kick-off (July 14).

MARKETING & COMMUNICATIONS NEWS

Summer Advertising

DDC kicks-off the summer season with its biggest advertising campaign of the year, shining a light on summer travel, dining and arts and culture. The campaign is in market now through the end of August in the New York, Philadelphia, Richmond, Chicago and Los Angeles markets. It includes a media mix of broadcast, cable TV spots and print, as well as digital video distribution of The Arts District video series and out-of-home signage at The Grove in Los Angeles and on Amtrak train posters covering the Northeast region.

DESTINATION DC NEWS

DDC Honors Partnerships Manager, Kirsten Lyman as Employee of the Year

At the end of May, DDC honored Kirsten Lyman by awarding her Employee of the Year for her hard work in FY2017. Kirsten joined DDC as an intern in 2010 and has worked her way up to her current position through her great service on the partnerships and alliances team.

For more information, please contact our communications team.