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Industry Updates

Marketing Outlook Meeting at Arena Stage at the Mead Center for American Theater - Unique Meeting Venue in Washington, DC

DDC has expanded its efforts on WeChat, looks forward to welcoming a number of first-time groups in 2018 and was named the world’s first LEED Platinum City.

WeChat
DDC has expanded its partnership with WeChat by launching the first City Experience Mini Program in the United States to support Chinese travelers when they arrive in the city. Through Tencent’s instant messaging platform, DDC continues its expansion into Washington, DC’s top overseas market with the immersive new program built for the 963 million monthly active users on WeChat. The new interactive guide helps tourists make the most of their visit to Washington. The map driven layout of the top attractions and places to eat and shop has an explorative style and includes audio tours in Mandarin.

New Conventions & Groups in 2018
DDC welcomes first-time citywide conferences and events (2,500 or more rooms on peak) in 2018 include True Value Company’s Spring Reunion (Feb. 9-12), the World Conference of the International Gas Union (June 25-29), MLB All-Star Game and Week (July 13-17), Infor’s “Inforum” (Sept. 25-26) and American Geophysical Union’s Fall Meeting (Dec. 10-14). (More).

LEED Platinum City
In August, Washington, DC was named the first LEED Platinum City in the World by U.S. Green Building Council because of its environmentally-forward practices. The District of Columbia government is championing DC’s efforts to be among the healthiest and greenest cities in the U.S. by 2032 by focusing on renewable energy, reducing greenhouse gas emissions and programs that impact DC’s food, water and green space.

Holiday Advertising
DDC’s holiday advertising campaign charms potential winter visitors by enticing them to “make holiday memories in DC.” The campaign is in-market now through December in the New York and Philadelphia markets, and includes a media mix of print, digital and out-of-home, as well as sponsored posts on Instagram and Pandora radio spots.

World Cup
Washington, DC is currently part of the North American Bid to host World Cup 2026. Hosting the World Cup in Washington, DC could provide an economic impact of up to $600 million. FIFA will announce its decision in June 2018.

DDC Promotes Robin McClain to Senior Vice President, Marketing and Communications
In October, Robin McClain was promoted to senior vice president of marketing and communications for DDC. McClain leads the team responsible for creative, advertising, social media, editorial, website and content creation for Washington, DC’s official destination marketing organization.

"50 Best Places to Travel in 2018", Travel + Leisure Magazine
In December, Travel + Leisure Magazine named Washington, DC one of the “50 Best Places to Travel in 2018,” citing new developments including The Wharf, the reopened Freer|Sackler, forthcoming exhibitions like “Cézanne Portraits” at the National Gallery of Art (March 25 -July 1, 2018) and of-the-moment programming at the Kennedy Center.

For more information, please contact our communications team.