I hope that you had a fantastic Fourth of July. We had a wonderful evening in DC, as the American Experience Foundation (AEF) hosted another successful celebration on the Potomac View Terrace at the American Pharmacists Association building to benefit the foundation, which offers students from DC and across the country inspirational travel experiences and cultivates the next generation of hospitality industry professionals. Thank you to our generous donors and sponsors.
Please remember to register for our annual Marketing Outlook Meeting, which is on Aug. 27 from 8 a.m. – 12 p.m. at The REACH at the John F. Kennedy Center for the Performing Arts – before the expansion officially opens to the public. Our theme is “Shape Your Story,” so you’ll learn how to reach visitors by memorably sharing the unique selling points of your business, in addition to key data and DDC’s marketing and sales plans for FY2020. Joining me on stage are Mayor Muriel Bowser, Deborah Rutter, president of the Kennedy Center, Park Howell, CEO of The Business of Story and Jan Freitag, senior vice president of STR. You can also sign up for post-program tours of the REACH.
I’m currently leading the U.S. Travel Association’s Summer Board Meeting in Newport Beach, Ca. from July 17-20. We’ll be discussing issues that impact international travel, including visas and Brand USA reauthorization, as well as visitor management, homelessness and efforts to promote diversity and inclusion within the travel industry.
Summer rolls on with more awesome events in the city, including the Citi Open from July 27 – Aug. 4. The tournament is offering a special 20% discount on select sessions, which you can learn about in our piece. Partial proceeds will go towards AEF.
Read on for more information about current events and programs, recent media coverage and more.
Elliott L. Ferguson, II
President & CEO, Destination DC