Find out where DC has been in the news this month and what's new with the marketing team.
Destination DC's (DDC) marketing and communications strategy supports economic development through tourism by reaching potential visitors and inspiring them to travel to the nation’s capital. The current cross-channel promotional efforts are focused on fall travel across editorial and content development.
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Marketing Highlights
In partnership with Metropolitan Washington Airports Authority and United Airlines, the DC Sports Capital brought the NFL to England’s capital with the Commanders in London on Oct. 4, and DDC's one-week out-of-home advertising went with it. The campaign included large-format digital screens, London Tube and train station placements and bus shelters along key routes to Tottenham Stadium. The campaign leveraged the existing visibility generated by the Commanders in our number one overseas inbound market, the UK, and among the game's international audience.
Media Coverage
Domestic
Following Marketing Outlook Meeting, DDC leveraging the Sports Capital positioning to drive visitation and economic impact is covered locally (NBC 4, ABC 7, FOX 5, WTOP, DC News Now) and nationally (WGN Chicago). TripAdvisor spotlights Rock Creek Park and the National Arboretum for a car-free fall escape, while KTLA 5 in Los Angeles claims DC a top winter holiday destination. Afar mentions more than 30 members in its updated four-day guide to DC. Two of Food & Wine’s best new chefs hail from DC, Eater covers the city’s additions to the Michelin Guide and Food Network features a Smithsonian museum. Sports Illustrated shares DC’s efforts to welcome Savannah Bananas fans.
International
DDC’s sales and media mission makes headlines across 13 Indian outlets. UK and Germany showcase DC’s green spaces across 20 publications. Marketing Outlook Meeting receives coverage in Brazil’s Mercado & Eventos and Turis News. Mexico’s Vive USA shares a five-day itinerary with free things to do around the city. China’s Sina and Brazil’s Turismo & Eventos celebrate DC JazzFest.
Trade
Convention South (p. 137) mentions dozens of members, including Marriott Marquis, Hyatt Regency Capital Capitol Hill and Royal Sonesta in its special Southern Meeting Sites issue. The National Geographic Museum of Exploration and Tempo by Hilton are among venues featured in BizBash's new venues in DC for Summer. Group Tour Magazine highlighted the National Air & Space Museum for groups this fall.
Conference & Meetings World highlights Meetings Capitalized along with several of DC’s unique venues and experiences. Smart Meetings features The Potomac Hotel, Autograph Collection, while Convention South explores the advantages of boutique properties. LatinAmerica Meetings names Washington, DC as a capital for connecting on the East Coast. The city’s meetings industry also gained visibility through social coverage of DDC's Collective Advisory event by participants Andrew Flagel and Lauren Dabb.
Social Highlights
Leisure
Popular Leisure Content
- Top post: A look at DC’s monuments at night
- Followers loved celebrating the first day of fall
Popular Industry Content
- Top post: Recapping Destination DC’s Marketing Outlook Meeting
- We shared our hosting of The Collective
- DDC had home run fun at a Washington Nationals game
