Find out where DC has been in the news this month and what's new with the marketing team.
Destination DC's (DDC) marketing and communications strategy supports economic development through tourism by reaching potential visitors and inspiring them to travel to the nation’s capital. The current cross-channel promotional efforts are focused on fall travel across editorial and content development.
Share your b-roll and visual assets with us via the Member Asset Uploader. Help us discover quality content from your business by uploading photography and vertical and horizontal video footage. Content may be used in marketing to promote Washington, DC. Please do not include low-res photography or images with graphics or text.
Marketing Highlights
Much-loved influencer @chronicallypersevering gave some major shine to DC: "the most disability-inclusive city [she's] ever visited." We are honored to share her video – don't miss her favorite spots for food, history and culture (you can get to them, of course, on the fully accessible Metro).
Media Coverage
Organic Feature
More than the Mall: Destination DC’s Elliott Ferguson explains how he sells the city: Washingtonian features Elliott in this month's print edition.
Domestic
Elliott is profiled in Washingtonian, where he explains how DDC works to shape perception of the destination. He is also cited in a CNN story about the impact of August’s IndyCar race and quoted in The Washington Post about DC’s strong hotel occupancy over Fourth of July weekend. JohnnyJet positions DC as the ultimate America 250 getaway and more than 65 domestic publications spotlight how the city’s restaurants leveraged the moment. Condé Nast, Axios and more than 55 domestic publications list ways to take advantage of DC250 the rest of the year.
International
The UK celebrated A250 in The Observer, The Telegraph and British Airways’ High Life inflight magazine. Conde Nast Traveller India featured the Pahari paintings at the Smithsonian National Museum of Asian Art and Australia's Escape explained why Washington, DC should be on all U.S. itineraries. Focus Taiwan covered the launch of EVA Air’s new route between Dulles and Taipei. South Korea’s Travel Daily, The Japan News and China’s Tom.com covered America 250th celebrations around the city, while Mexico’s Invertour and Brazil’s Mercado & Eventos highlighted things to do during the summer in Washington, DC.
Trade
Trade media coverage showcased Washington, DC's continued momentum as a premier meetings destination with Northstar boosting the U.S. News & World Report's rankings of the best conference cities in the U.S. with DC ranked among the top 10 cities. Headquarters featured DDC's new Meetings Capitalized positioning, emphasizing how the city's intellectual capital, associations, institutions and universities create distinctive meeting experiences beyond the convention center. Additional coverage in ConventionSouth spotlighted the Rock Creek Tennis Center as a unique event venue, and BizBash highlighted DDC's new board chair, Julissa Marenco, in its Industry Buzz roundup. USAE recognized DDC's Christen Miller for earning a place in Destinations International's 30 Under 30 class. Consumer-facing coverage in CoStar also highlighted authentic Washington experiences through interviews with DDC's members and local experts.
Social Highlights
Leisure
Popular Leisure Content
- Top post: DC’s Free Outdoor Concert Scene
- Our “We The People” video series continued, spotlighting DC residents Chef Anthony Jones and James and Zsudayka Terrell
- Followers loved seeing Linh Mai at Smithsonian’s National Zoo and celebrating the Fourth of July
Popular Industry Content
- Top post: NEXTDC Fourth of July Celebration Recap
- Get trained to become a certified DC expert, like the National Geographic Museum of Exploration
- We shared DDC’s experience at Destinations International’s Annual Convention
