Find out where DC has been in the news this month and what's new with the marketing team.
Destination DC's (DDC) marketing and communications strategy supports economic development through tourism by reaching potential visitors and inspiring them to travel to the nation’s capital. The current cross-channel promotional efforts are focused on fall travel across editorial and content development.
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Marketing Highlights
On Oct. 29, the marketing & communications team attended two press previews as part of a departmental retreat: the National Cherry Blossom Festival's preview of A Century of Celebrations (100 years of the festival in 2027) and the grand re-opening of the Hirshhorn's revitalized sculpture garden. We're thrilled to explore and promote these free, world-class, signature DC offerings.
Media Coverage
Domestic
The Boston Globe features DC’s new attractions, while Tampa Magazine explores the city’s neighborhoods and green spaces. Forbes mentions two members in its Halloween roundup and Axios mentions seven in its holiday season preview. Food & Wine lists a Southwest rooftop among the country’s best new spots for Caribbean fare, The New York Amsterdam News discovers Black culture across the city and Ebony offers a destination guide for those attending Howard Homecoming.
International
Indian celebrity influencers promote Exclusive DC on Instagram. DC’s positioning as a sports destination gains attention in Australia, while German outlets deep dive into DC culture and waterfront experiences. Mexico’s Pasillo Turístico, Inversión Turística, Turinotas and Invertour cover DDC’s Mexico Mission, showcasing new attractions, the 2027 NFL Draft and expanded air connectivity.
Trade
DDC lands the cover of USAE with Destination DC Debuts Meetings Capitalized at IMEX America, including interviews with Elliott Ferguson and Melissa Riley. The publication also quoted Melissa in its IMEX: The Global Connector coverage. Northstar Meetings Group further spotlighted the initiative in an interview with Melissa, exploring how Meetings Capitalized connects planners with local experiences and brings the nation’s capital to life through meetings. Smart Meetings quotes Elliott Ferguson in its IMEX America recap, highlighting several of DC’s distinctive meeting venues and experiences, including the Milken Center, National Geographic Museum of Exploration, IAD, Capital One Arena and Audi Field. Convention South and BizBash also featured Meetings Capitalized, extending awareness of the new initiative among meeting planners.
Social Highlights
Leisure
Popular Leisure Content
- Top post: DC looks good in every shade of fall
- Followers loved learning about the Georgetown Flea Market
Popular Industry Content
- Top post: Recapping Destination DC’s time at IMEX
- DDC celebrated President & CEO Elliott Ferguson’s induction to the Events Industry Council’s Hall of Leaders
