Find out where DC has been in the news this month and what's new with the marketing team.
Destination DC's (DDC) marketing and communications strategy supports the District’s economic recovery by reaching potential visitors and inspiring them to travel to the nation’s capital. The current cross-channel promotional efforts are focused on editorial pitches about holidays and seasonal travel and content development surrounding summer experiences. Find out what’s new with the marketing team and where DC has been in the news this month.
The July 4th holiday brought national attention to DC in July. Featuring tips and tricks for July 4, Forbes published Staying In The City: Crowd-Free Ways To Celebrate July 4th, naming the Hay Adams as a top place to stay. DC was also among the best places to see Fourth of July fireworks on The Points Guy. Tapping into the trend of vegan and vegetarian options at all price points and experiences, AAA World included DC as part of FOUR TOP CITIES FOR VEGAN & VEGETARIAN DINING. Passport, a national travel outlet aimed at LGBTQ+ audiences, profiled Three Days in Washington, DC.
DC museums promised a fun and inexpensive way to beat the heat this month, featured in a beautiful spread in China’s TARGET MAGAZINE, as well as a piece in the UK’s Love Exploring on quirky “Castles of Curiosities.” Sustainability is trending. DDC’s Elliott Ferguson was interviewed for T3FS’s “Washington, DC Shines for Summer Travellers,” and the UK’s Love Exploring’s story, “Amazing North American Destinations to Visit with Your EV". Coverage from spring media visits continued. The UK’s Chic published a piece on CRUSA and Germany’s blue-reise gave an extensive overview of DC’s DEI.
DC’s new venues for summer meetings were showcased in BizBash. Group travel took center stage with historic itinerary options in Select Traveler and DDC’s efforts to thank motorcoach bus drivers were featured in Bus Tours Magazine. Elliott Ferguson penned an extensive guest column on DEI for USAE.
As of July 31, washington.org had seen 1,729,041 unique pageviews in FY2022, accounting for 91.41% of the year's goal. The site surpassed its goal for users, as 1,167,611 visited the site as of July 31. Itinerary content engagement has increased thanks to more features on the homepage and within email marketing. A summer itinerary was the fourth-most clicked piece of content on the homepage in July and one focused on "DC favorites" received the second-most clicks of any piece of content in the latest DC Insider, DDC's monthly consumer-focused email.
Official Visitors Guide: Fall/Winter 2022-23 Edition
The Fall/Winter edition of the Official Visitors Guide will be in-market on Sept. 16. Distribution totals 150,000 copies. The guide will feature seasonal itineraries, upcoming events, detailed neighborhood breakdowns, arts and culture highlights and listings for hundreds of hotels and restaurants.
Summer has ramped up DDC’s leisure channels. In addition to highlighting many events and experiences, the team achieved a major milestone in July,
reaching 10,000 followers on TikTok. Our TikTok continues to showcase exhibits like Planet Word, National Building Museum’s The Playhouse installation, while regularly highlighting Things to Do on the Weekend in Washington, DC. Meanwhile, popular Instagram posts in July included visiting the recently reopened Old Post Office Tower, exploring the Library of Congress and admiring mesmerizing DC views. The team also one-of-a-kind events, like the Smithsonian Folklife Festival, Citi Open, National Geographic Museum’s Beyond King Tut exhibit and the Aṣẹ: Afro Frequencies installation at Artechouse.
The DDC member spotlight program featured Clyde’s, Potomac Paddle Club and Potomac Tiki Club. Thank you to every member who celebrated July 4th with us and helped DDC exceed its goal of $50,000 raised for the American Experience Foundation. Two of DDC’s administrative superstars, Jennifer Upshaw and Shelby Luzzi, were nominated for the Admin Awards and are finalists. For the first time in three years, DDC was able to host an all-staff summer outing. Thanks to the National Gallery of Art, Watson Adventures and YardBird for the opportunities to #ExperienceDC. DDC also welcomed Otakon back to the city as the event achieved record-breaking attendance. Industry social channels highlighted the District’s dining scene via RAMW’s RAMMY awards and promoted the annual Marketing Outlook Meeting on Aug. 31 from 8:30-11:30 a.m. at the new Waldorf Astoria, Washington DC.