Find out where DC has been in the news this month and what's new with the marketing team.
Destination DC's (DDC) marketing and communications strategy supports the District’s economic recovery by reaching potential visitors and inspiring them to travel to the nation’s capital. The current cross-channel promotional efforts are focused on summer travel across editorial and content development.
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Media Coverage
Domestic
WJLA highlighted Mayor Muriel Bowser’s comeback plan and the Tourism Recovery District. A local offers tips for tourists visiting DC in Insider and Gay City News published a LGBTQ+ DC travel guide. DDC co-hosted a FAM with the Generator resulting in coverage from Resident and Pursuitist.
International
Multiple neighborhood highlights were featured in top-tier publications including the Irish Daily Star, Germany’s Reise und Preise and India’s Travel Trade Journal. National Cherry Blossom coverage starred in Germany’s USA Reise, The Irish News, India Times and India’s Financial Express. Michelin’s DC Guide updates were featured on China’s Sohu.com.
Trade
Washington, DC’s leadership in DEI is featured in Meeting Mentor, Smart Meetings and Black Meetings & Tourism. The Marriott Sorenson Center for Hospitality at Howard University ribbon cutting was featured on the cover of USAE News, which also highlighted DDC’s Operation Cherry Pie event. The city’s best restaurants for private group dining were featured in Meetings Today. Support for sponsored advertorial resulted in a Connected Capital piece in Skift Meetings.
Marketing Highlights
Summer Content on washington.org
Seasonal website content is at your disposal to help potential visitors and customers visualize a summer trip to Washington, DC, including things to do for Mother's Day, ways to celebrate Memorial Day, the Fourth of July and Labor Day, free things to do, can't-miss events and festivals and much more.
Advertising & Creative Team Updates
DDC continues to add key personnel to its marketing and communications team as advertising and creative efforts ramp up:
Gina Falcone, the new creative project manager (and DDC's creative specialist from 2016-20), focuses on ideation and strategy for a wide range of creative projects, the management of all digital advertising and consumer-focused emails and the execution of all in-house photo and video projects.
Diamond Hunter transitions from DDC's partnerships and alliances assistant to advertising coordinator, a role that will ensure the fulfillment of media buys and advertising plans. Diamond will also track member and partner inclusions and invoicing.
As marketing specialist, Laura Calhoun is enhancing DDC's social media influencer campaigns, including sourcing and vetting talent and planning trips. Laura will also gather assets to fulfill advertising plans and track member and partner inclusions.
Social Highlights
Leisure Social
An outstanding month of April kicked off with the sharing of the highly anticipated return of Jazz in the Garden at the National Gallery of Art, a can't-miss summer tradition in Washington, DC. Social media channels also highlighted the latest exhibit at the National Museum of African American History and Culture and Earth Day, including a showcase of the four seasons in DC. Other popular posts offered breathtaking views of the Library of Congress, delicious bites under cherry blossoms at Ambar in Shaw and night strolls through the city.
Industry Social
DDC proudly celebrated 30 under 30 star Jerry Joseph and the company’s latest Employee of the Quarter, Kelly Fitzpatrick. Other industry social highlights included Earth Day, the spring season, Administrative Professionals Day and April staff anniversaries. There were also recaps of DDC’s Operation Cherry Pie DMV and Speed Networking events. The team welcomed the Pediatric Academic Societies Meeting and promoted partners including the Financial Times Festival, the RAMMYs and the DC Defenders, as well as DDC’s own Travel Rally. Member Spotlights featured Off the Mall Tours, Events by Chalk, the Art Museum of Americas, S&S Charters, Olivia Macaron and the United States Institute of Peace.
Partner Content