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Elliott L. Ferguson, President & CEO, Destination DC, interviewed by media

Marketing Highlights and Media Coverage

The latest news from Destination DC's marketing & communications team.


Find out where DC has been in the news this month and what's new with the marketing team.

Destination DC's (DDC) marketing and communications strategy supports the District’s economic recovery by reaching potential visitors and inspiring them to travel to the nation’s capital. The current cross-channel promotional efforts are focused on fall travel across editorial and content development.
 
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Media Coverage

 

Domestic

DC’s record visitation and economic impact are covered extensively by The Washington Post, Washington Business Journal, Washington Times, Yahoo and seven local news stations. Passport recommends the nation’s capital for LGBTQ+ honeymoons and U.S. News & World Report names Nationals Park one of the best baseball road trips. Axios lists the biggest sports events in DC this summer, while The Points Guy suggests a DC hotel’s offer when attending one. Essence includes two DC hotels in its list of the world’s best. Thrillist names 12 members in its roundup of rooftops.

 

International

International media featured DC’s new and upcoming restaurants and hotels in Australia’s Global Travel Media, IPW coverage in TravelMole (UK), and signature events The Irish Star. Passport DC was highlighted globally in India’s Travel Trade Journal and Travel & Food Network and Germany’s Tourexpi. National Geographic and Conde Nast Traveler covered DDC’s participation in the U.S.-China Summit. Mexico’s Reforma highlighted free experiences in Washington, DC and Canada’s Profession Voyages featured DC restaurants including five members.

 

Trade

Media coverage for trade focused on DDC's first Sustainability Summit, IMEX Frankfurt and DC Loves Buses Day that supported motorcoach drivers bringing group travelers to DC. The American Experience Foundation's inaugural hospitality scholarship event earned attention from NBC 4 and Conference and Meetings World.

 

Marketing Highlights
 

Another award for advertising

DDC recently received two Telly Awards for its There’s Only One DC commercials. The videos garnered a Silver award in the Promotional - Regional TV category as well as a Bronze award in the Promotional - Online Commercials category. The Telly Awards present stiff competition: this year, more than 12,000 entries were submitted from six countries and all 50 states, including ad agencies, TV stations, production companies, professional sports teams and publishers. Other winners include Comcast, National Geographic, Fox News Media, MTV Entertainment Studios and PepsiCo Foundation. DDC’s advertising continues to shine on a global stage.

 

New hotel content on washington.org

The content team continues to emphasize hotel bookings with new pieces on washington.org that showcase both the tremendous value and sustainable aspects of local properties. With 12 Great Summer Hotel Experiences in Washington, DC, potential visitors can read up on what deals member properties are offering throughout the season. Readers can also discover how 13 area hotels are prioritizing sustainability through initiatives, programs, amenities and more.

 

Social Highlights

 

Leisure Social

May was an exciting month for DDC’s leisure social channels. We teased WorldPride 2025 with a video featuring RuPaul’s Drag Race All Stars, highlighted DC's best hotel rooftops for summer and announced the return of the pandas to the Smithsonian Zoo, which delighted followers. A "Steal My Itinerary" collaboration with Tav Reviews Everything went live on Instagram and TikTok, generating strong engagement. We also showcased ways to explore DC by boat. Popular posts included dramatic lightning strikes over the monuments, our Memorial Day tribute, Stumpy’s final goodbye and a stunning sunrise over the monuments.

 

Industry Social

Industry channels welcomed the National Association of REALTORS® and Digestive Disease Week to Washington, DC and celebrated National Travel and Tourism Week, Memorial Day and Pride Month. Staff highlights included May milestone anniversaries, the P&A/TSVE committee meeting and live coverage of Travel Rally. Our channels also recapped DC Loves Buses Day and the IPW Pride party. May Member Spotlights featured Blue Boy Document Imaging, the Capital Jewish Museum, Fava Pot, the Rubell Museum, Because Science and the O Museum in the Mansion.

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