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Walter e Washington Convention Center DC

Convention Sales and Services

CONVENTION SALES


Destination DC (DDC) has seen losses of more than $658 million in cancellations from 71 large-scale events and impactful groups. Out of the 71, 37 were set to actualize in 2020 to the tune of $373 million. Thirty-two 2021 events with a combined $269 million economic impact have canceled. Two 2022 events with a combined $16 million economic impact have canceled. The $658 million loss does not account for meetings held inside hotels and leisure groups.

Due to the COVID-19 crisis, most planned client events and conferences have been canceled or postponed indefinitely. However, below is an outline of client outreach and engagement during the pandemic.
 

DOMESTIC CONVENTION SALES: Promotions, Sales Calls, Trade Shows and Events

The sales team is focused on a new proactive engagement plan for client outreach, with an emphasis on personalized touchpoints, program restructuring and rebooking and customer engagement. The team tracked more than 50 presentations, virtual client sales calls and in-person meetings throughout the month of November. Highlights include: 

  • AARP
  • AlixPartners
  • American Association for Clinical Chemistry
  • American College of Surgeons
  • American Dental Education Association
  • American Society of Nephrology
  • American Veterinary Medical Association
  • Federation of American Hospitals
  • Heart Rhythm Society
  • National Association of Professional Employer Organizations
  • National Association of Realtors
  • Renal Physicians Association
  • Risk & Insurance Management Society 
  • Sigma Xi
  • The Association of the Wall and Ceiling Industry

International Association of Exhibitions and Events (IAEE) Expo (Dec. 7-9, 2021, Philadelphia Convention Center)

IAEE brought together 1,284 industry professionals from 12 countries. Destination DC's (DDC) convention sales team met with a number of notable accounts to discuss prospect and tentative leads for the District, including:

  • Helicopter Association International
  • Society of Maternal Fetal Medicine

CVBReps Holiday Celebration (Dec. 15-21, 2021, JW Marriott Washington, DC)

CVBReps is a conglomerate of destination marketing organizations and convention and visitors bureaus with DC/metro area-based offices. The group provides expert advice and assistance to organizations considering locations for their next meeting. CVBReps hosted this holiday party with top associations and companies from the metro area.

  • Key Clients:
    • American Physical Therapy Association
    • National School Board Association

Professional Convention Management Association (PCMA) Emerging Professionals Committee Chair Meeting (Dec. 16, 2021, Virtual)

The board meeting was attended by Tiffany Elum, DDC's national account director and co-chair of the Emerging Professional Committee. The meeting focused on the vision and the mission of the Capital Chapter and addressed changes in committee initiatives for young emerging professionals.

Site Visits

TechTrans International Inc.

  • Definite Jan. 30 - Feb. 3, 2022
  • 110 peak rooms; 575 total room nights
  • 110 attendees
  • Doubletree by Hilton Washington, DC Crystal City

Credit Union National Association

  • Definite Feb. 27 - March 3, 2022
  • 2,600 peak rooms; 11,490 total room nights
  • 3,500 attendees
  • Multiple hotels and the Walter E. Washington Convention Center

International Trademark Association

  • Definite May 1-3, 2022
  • 5,800 peak rooms; 23,478 total room nights
  • 7,000 attendees
  • Walter E. Washington Convention Center

RStudio

  • Definite May 2-4, 2022
  • 1,100 peak rooms; 4,570 total room nights
  • 1,100 attendees
  • Washington Hilton

National Catholic Forensic League

  • Definite May 27-28, 2022
  • 1,800 peak rooms; 5,770 total room nights
  • 3,500 attendees
  • Multiple hotels and the Walter E. Washington Convention Center

American Society for Microbiology

  • Definite June 9-12, 2022
  • 6,500 peak rooms; 31,980 total room nights
  • 15,000 attendees
  • Walter E. Washington Convention Center

Delta Dental Plans Association

  • Tentative Sept. 19-22, 2022
  • 60 peak rooms; 240 total room nights
  • 66 attendees
  • Multiple hotels

Society for Industrial and Organizational Psychology

  • Tentative Oct. 13-14, 2022
  • 170 peak rooms; 387 total room nights
  • 260 attendees
  • Multiple hotels

Community Colleges for International Development

  • Tentative Feb. 9-11, 2023
  • 170 peak rooms; 655 total room nights
  • 300 attendees
  • Multiple hotels

Pediatric Academic Societies

  • Definite April 28 - May 1, 2023
  • 3,494 peak rooms; 14,999 total room nights
  • 7,000 attendees
  • Multiple hotels and the Walter E. Washington Convention Center

International Microwave Power Institute

  • Definite June 17-21, 2024
  • 3,000 peak rooms; 14,880 total room nights
  • 7,500 attendees
  • Marriott Marquis and the Walter E. Washington Convention Center

INTERNATIONAL CONVENTION SALES: Sales Calls, Bid Development, Strategic Programming, Familiarization Tours and Site Visits

With a continued focus on proactive client outreach, personalized touchpoints and international bid development, the team engaged prospect and tentative accounts throughout December, including:

  • Baker Tilly Canada
  • Benchmark Mineral Intelligence
  • Corinium Intelligence
  • Financial Times Group
  • Restaurant Brands International
  • The Economist Group
  • World Tourism Forum Institute

IBTM World Online (Dec. 14-15, 2021, Virtual)

DDC maintained a presence in the international global events industry during IBTM’s online conference by meeting with pre-qualified buyers virtually. Key clients included:

  • CWT Meetings & Events
  • CEC Global Events
  • Diogenes Reizen
  • ITA Group
  • Once Group BTL
  • Procesa Incentives
  • The Consumer Goods Forum

Site Visits

International Metropolis Conference

  • Tentative Oct. 2-5, 2023
  • 700 peak rooms; 3,577 total room nights
  • 1,400 attendees
  • Walter E. Washington Convention Center, Ronald Reagan Building and International Trade Center or Washington Hilton

Upcoming Activities:


Domestic Convention Sales

  • Professional Convention Management Association 7 Change Actions Workshop (Virtual; Jan. 20)
  • Event Service Professionals Association 2022 Annual Conference (Kansas City, MO; Jan. 21-23)

International Convention Sales

  • International Business Events Council Global Pulse Check (Virtual; Jan. 27)
  • The Meetings Space (Dubai, UAE; March 17-20)

Check out the full Destination DC Member News to learn more about what's going on this month.

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