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Marketing & Communications Highlights

Family on National Mall near Smithsonian National Museum of African American History and Culture - Summer Vacation in Washington, DC

  • Destination DC (DDC) hosted its annual Travel Rally at the National Building Museum at 9 a.m. on May 9 in honor of National Travel & Tourism Week. This year’s theme was “Celebrate the Faces of Travel.” Roger Dow of U.S. Travel Association, Elliott Ferguson of DDC, Jack Potter, President and CEO of Metropolitan Washington Airports Authority, Greg O’Dell, President and CEO of Events DC and Chase Rynd, Executive Director of the National Building Museum spoke at the rally. DDC shared the following statistics for 2016:
    • 20 million domestic visitors (a new record)
    • $7.31 billion in visitor spending (a new record)
    • 74,654 jobs supported by tourism
  • Summer content is now available on washington.org. The topic page includes articles on the Smithsonian Folklife Festival, the DC Jazz Festival (as well as other can’t-miss festivals in DC), free and almost free things to do, top running spots, rooftop experiences, member deals and the season’s holidays (Memorial Day, Independence Day and Labor Day). The team has also refreshed the DC Cool Kids Activity Guide, which features fun DC-themed games and puzzles for kids. Partners include the International Spy Museum, Entertainment Cruises, Big Bus, Madame Tussauds and National Geographic Museum.
  • DDC has helped promote two major events in the city this month. Passport DC is under way. The Around the World Embassy Tour was last Saturday and the European Union House scheduled for this Saturday. The annual Embassy Chef Challenge is scheduled for May 24. DC Bike Ride, the city’s only closed-road, car-free bike ride, takes place on May 14. DDC will continue to promote its web content dedicated to these events and will also provide continued social media support.
  • IPW is quickly approaching (June 3-7). The team continues to plan for journalists throughout the Press Room, Press Brunch and Media Marketplace. Designed to appeal to delegates with a short window of free time, 1-2 hour itineraries throughout DC’s neighborhoods are now available. 

Recent stories we’ve pitched

Domestically, DC’s growing Chinese travel market, IPW 2017 and new travel policies received coverage, and DDC’s Elliott Ferguson was featured in Smart Meetings. Internationally, the National Museum of African American History and Culture was highlighted, along with great affordable eats in the District.

Domestic Media

Destination DC (DDC) president and CEO Elliott Ferguson discusses DC and its meetings industry in this interview with Smart Meetings.
Smart Meetings, April 1: First Person Q&A: Elliott Ferguson, president and CEO of Destination DC

Philip Marcelo discusses how U.S. cities should prepare for the growing Chinese travel market, citing DC’s program. This story received one of the largest pick-up of any Associated Press story that DDC has impacted to date.
Associated Press, April 1: Chinese Travelers Want U.S. Cities to Make Them Feel More Welcome

Rebecca Cooper highlights IPW’s projected impact on the District as well as DDC’s partners and sponsors for the event in this Washington Business Journal cover story.
Washington Business Journal, April 14: Chance to Shine

The Economist discusses how Donald Trump’s policies toward foreigners can affect America’s tourism industry.
The Economist, April 22: Keep out: How Donald Trump affects America’s tourist business

International Media

German publication Bauwelt, a magazine that covers urban design and culture and the global economy with a total circulation of 12,000, featured an in-depth, 11-page story on the Smithsonian National Museum of African American History and Culture in its March issue.
Bauwelt, March 2017 Issue: NMAAHC Washington

DK Eyewitness Travel, based in the UK, featured numerous DC restaurants in this “Best cheap eats” article, including Ben’s Chili Bowl and Eastern Market.
DK Eyewitness Travel, March 2017: Best cheap eats in Washington, DC