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Marketing & Communications Highlights

The latest news from Destination DC's Marketing & Communications team.

Highlights

 

The new washington.org
The redesigned, mobile-first site, launched in January, now provides an immersive experience for users while maintaining its status as a go-to hub to discover Washington, DC neighborhoods, art, culture, shopping, sports, theaters, museums, hotels, deals and up-to-date information about the city, including the latest travel status updates regarding COVID-19. Developer MMGY Global provided expertise on this official visitor website for the nation’s capital. Visitors to the revamped washington.org will experience optimized navigation and search. New long-form stories, photography and video create an interactive experience on the site. For the convention audience, business event strategists can find enhanced meetings and convention tools. Hotels, dining and attraction deals are tailored to visitors. Journalists can easily discover story inspiration in the revamped press room. Group tour operators can prepare before visiting with virtual itineraries and, in the future, take advantage of additional educational content.

 

'DC Salutes You' Program
Destination DC has partnered with Mayor Muriel E. Bowser, Events DC, Restaurant Association Metropolitan Washington and the Hotel Association of Washington, D.C. to create DC Salutes You, a program that offers special deals and discounts to members of the military in a show of appreciation for their service to Washington, DC. Current deals at the city's hotels, restaurants, attractions and local businesses follow the latest COVID-19 health and safety guidelines and are listed on washington.org/dcsalutesyou. Examples include free breakfast and parking at Yours Truly DC, 15% off dining at all Clyde's Restaurant Group locations in DC and $4 off admission at ARTECHOUSE. Businesses are invited to offer deals through the end of the year, so they are in place as soon as current guidelines allow for visitors to experience them.

 

Annual Marketing and Sales Plan
The marketing and communications team has finished the brand new Annual Marketing and Sales Plan, a guide to how DDC will approach FY2021 and continue to promote the nation’s capital as a premier leisure and travel destination as the city recovers from the COVID-19 pandemic. Aside from spelling out each department’s goals for the year ahead, the booklet, which is available now, also includes tourism analysis featuring extensive data from industry leaders.


Event Planning Guide
The 2021 Event Planning Guide, the primary resource for meeting planners, tour operators and travel agents looking to bring their next event to DC, is now available online at washington.org/meetings. This year's edition includes vital info on dining, new developments, unique spaces, free activities, events, how to host an awesome in-person or virtual meeting in DC even as the city rebounds from COVID-19 and extensive listings of accommodations, meetings and restaurants.

 

Media Coverage

The communications team worked to ensure that DC was featured on numerous lists as a great destination to visit in 2021 both domestically and internationally. Inauguration received a wealth of coverage. Other topics of interest included the city's bakery scene, Amtrak's 50th anniversary and the economic impact of COVID-19 on the District.

 

Domestic Media

For the first time ever, Condé Nast Traveler expanded their esteemed Gold List to include top destinations. DC earned the top spot.
Condé Nast Traveler, Dec. 10: The Best Destinations in the World: The 2021 Gold List

Looking ahead to the year in travel, The Points Guy decreed DC one of its hottest destinations thanks to new hotels and cultural milestones and anniversaries.
The Points Guy, Dec. 11: Prepare for travel's comeback: The 12 hottest destinations of 2021

Town & Country suggested that visitors take in Inauguration from newly opened private townhouse-style accommodations from Rosewood Washington DC in Georgetown.
Town & Country, Dec. 23: The 7 Best Places to Go This January

Explore DC’s bakery boom with this guide from Food & Wine.
Food & Wine, Dec. 28: Washington, D.C. Is America's Next Great Bakery Town

Inauguration Coverage
The communications team leveraged inauguration for media coverage that spanned local, national, international and syndicated pieces, which resulted in more than 520 placements, 544 million impressions and $45 million in equivalent media costs.
Work already underway for presidential inauguration, Associated Press
Plans Are Underway For Inauguration Of Joe Biden And Kamala Harris, Essence Magazine
D.C. Hotels, Bars Confront Whether to Close During Biden Inauguration, Bloomberg Business
Inaugurations are highly anticipated events in D.C. Now people must watch from their couches., The Washington Post

 

International Media

France’s edition of Cosmopolitan gave readers reasons to visit DC beyond the White House and the U.S. Capitol, including the city’s diverse culinary offerings, green spaces, street art, music scene and major sporting events.
Cosmopolitan, Jan. 8: 10 good reasons to choose Washington, DC for your next trip to the USA in 2021

Reach PLC included Amtrak's 50th anniversary and the Capital Region in a roundup of top destinations to visit in 2021. The feature  was published in five national and regional titles across the UK.
Daily Mirror (UK), Jan. 9: Amtrak anniversary, US

 

Industry Clips

Destination DC's president and CEO Elliott Ferguson discussed the economic impact of COVID-19 with NBC Washington.
NBC Washington, Dec. 9: Pandemic Devastates Hospitality Industry

Celebrated authors from around the U.S. discussed their favorite destinations in Frommer's. In the collection, Pulitzer prize-winning journalist Rick Atkinson recommended his favorite places in DC.
Frommer's, Dec. 17: Best Places 2021: Great Authors on Our America

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