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Marketing & Communications Highlights
The latest news from Destination DC's Marketing & Communications team.
- On Dec. 11, DDC and partner Destination Analysts presented the results of the annual ROI study to the DDC Board of Directors. For every dollar DDC spent on the spring and summer campaigns in 2018, the city received $3.03 in taxes from visitor spending, the highest ROI ever. The ROI study showed higher recall and advertising effectiveness for the targeted personas than the general population, which is a result of DDC’s shift in strategic approach.
- DDC’s customer experience team, which consists of customer experience manager Taylor Osborne-Smith and customer experience coordinator Allison Johnson, focuses on organizing exceptional, customized site visits and receives support from DDC’s marketing and sales departments. DC was recently shortlisted for Lions Clubs International’s 2027 convention, so the customer experience team aligned with the international sales team and welcomed the group during its Jan. 20-22 site visit. Taylor and Allison implemented various creative enhancements, including a mock 2027 convention banner and logo, a surprise cheer squad at Freedom Plaza and a rooftop reception at POV at the W Hotel.
- Vanessa Casas, DDC’s international media relations manager, recently partook in an India sales and media mission (Jan. 20-24) and a France media mission (Feb. 3-7). The former consisted of stops in Mumbai, New Delhi and Chennai and included the promotion of DC’s new tourist attractions and meetings with more than 20 travel and trade publications. The latter included meetings with top travel and lifestyle publications in Paris, as well as a cocktail reception for 20 media professionals. Participating outlets included Oui Magazine, Le Parisien Week-end, Rolling Stone, Ouest France and Business Traveller. Both missions were conducted in partnership with CRUSA.
- The spring/summer edition of the Official Visitors Guide will be in market on March 1. For this edition, 350,000 guides have been printed. The guide will also be available for download online. The new guide features member listings, free things to do, spring and summer events and extensive information on all there is to do in DC’s neighborhoods.
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The suffrage centennial inspired DC’s inclusion in Hemispheres’ 20 reasons to travel in 2020.
Hemispheres, Jan. 1: 20 Reasons to Travel in 2020
The District made CNN Travel’s 20 best places to visit this year, with mentions of the city’s strong dining scene and The Wharf included.
CNN Travel, Jan. 6: CNN Travel’s 20 best places to visit in 2020
The New York Times detailed why DC topped its "52 Places to Go" list for 2020.
The New York Times, Jan. 9: How We Picked the 2020 ‘Places to Go’ List
Bloomberg highlighted the new Riggs Washington D.C. and its unlikely origins.
Bloomberg, Jan. 27: A Legendary Bank in Washington Is Being Reborn as a Swanky Hotel
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Tourism World Magazine in China ran a section dedicated to DC that highlighted members such as the National Archives, Mi Vida and Hyatt Regency Washington DC.
Tourism World Magazine, January 2020 Magazine: Washington, DC
The UK’s I Paper featured DC in its list of 10 cities to try in 2020.
I Paper, Jan. 4: Ten cities to try in 2020
The Italian edition of Forbes detailed a trip to the District. The Ritz-Carlton Georgetown was highlighted.
Forbes, Jan. 5: Washington D.C., la lentezza di una città chiamata a decisioni rapide
News Corp Australia ran this spring-focused piece on DC that mentioned the National Cherry Blossom Festival, Ford’s Theatre, the Library of Congress and George Washington’s Mount Vernon.
News Corp Australia, Jan. 12: In the pink with presidents and patriots
Daily Mail in the UK shared secrets and tips on planning the perfect trip to DC.
Daily Mail, Jan. 25: Brush up on your presidential history on the ultimate power trip to dazzling DC: Seven secrets and tips that bring the US capital alive
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Boardroom Magazine detailed DDC’s new "Connected Campus" initiative, including a quote from DDC president and CEO Elliott Ferguson.
Boardroom Magazine, January 2020 Issue: New Meeting Spaces with a Twist
DDC’s Rebecca Doser was featured in this PCMA Convene piece on PCMA’s 20 in Their Twenties class of 2020, sharing her insights on the business events industry and its future.
PCMA Convene, January 2020 Issue: 20/20s 2020
Smart Meetings highlighted two new DC hotel properties: AC Hotel by Marriott Washington D.C. Downtown and Generator Washington D.C.
Smart Meetings, Jan. 6: New and Renovated Digs in Dallas and D.C.
Meetings and Conventions showcased the new Thompson Washington D.C. hotel in Navy Yard.
Meetings and Conventions, Jan. 9: Thompson Hotels Debuts in D.C.