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Marketing & Communications Highlights
The latest news from Destination DC's Marketing & Communications team.
- DDC hosts its annual Marketing Outlook Meeting on Aug. 27 from 8 a.m. – 12 p.m. at The REACH at the John F. Kennedy Center for the Performing Arts, providing a special preview of the new expansion before it opens to the public. Park Howell, CEO of The Business of Story, will address the theme of “Shape Your Story,” building on the research that DDC shared about the city’s visitors at last year’s meeting. Speakers include Elliott Ferguson, president and CEO of DDC, Mayor Muriel Bowser, Deborah Rutter, president of the Kennedy Center and Jan Frietag, senior vice president of STR. Registration for the event is open now.
- DDC has begun work on its 2020 Event Planning Guide, an annual publication that serves as the primary resource for meeting planners, tour operators and travel agents looking to book their next event in DC. This year’s edition will be heavily informed by the meetings content on washington.org and will feature essential details on DC’s dining, new developments, unique spaces, free things to do, how to host a great meeting in the District and extensive listings of accommodations, meetings and restaurants.
- With 272,148 pageviews, washington.org generated the most single-day pageviews the site has ever experienced on July 4, 2019, far exceeding the previous record of 189,780 pageviews from July 4, 2018. This represents a 43.4% year-over-year increase in traffic on the Fourth of July. The site’s July Fourth-specific content – the top spots to catch the fireworks and ways to celebrate Independence Day – both saw significant year-over-year traffic increases, at 44.84% and 72.71%, respectively. The site also saw increased traffic during DC’s recent heatwave thanks to timely content. From July 15-21, a piece on the best indoor activities in the city saw a 273.6% jump in pageviews from the week prior, while a piece on the National Building Museum’s Summer Block Party installation (titled “The LAWN” this year) saw a 38.32% jump.
- In exchange for being a sponsor of Citi Open (July 27 – Aug. 4), DDC received placements to promote the city in target markets, including national television commercials that aired before, during and after the tournament on The Tennis Channel, banners and content inclusion on the tournament’s website, mobile app advertisements and on-court signage that was visible during broadcasts. Also included were two videos filmed and edited by The Tennis Channel that featured tennis professionals exploring DC, highlighting the new International Spy Museum and Union Market. Elliott Ferguson was also interviewed live on The Tennis Channel during the finals of the tournament.
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Travel Channel’s website featured the new International Spy Museum in its rundown of exciting new museum openings around the world.
TravelChannel.com, July 2019: The 10 Newest International Museum Openings of 2019
Judy Colbert of AAA Talks showcased many of DC’s off-the-Mall attractions, including the National Building Museum, Glenstone and Museum of the Bible.
AAA Talks, July 2019 Issue: Off the Mall
DC’s inclusion in the new Whiskey Rebellion Trail was highlighted by DCist. Destination DC’s (DDC) President & CEO Elliott Ferguson was quoted.
DCist, July 16: D.C. Is Part Of A New Mid-Atlantic Whiskey Trail
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DC hosted Australia’s Today Show as the program broadcasted live from the National Mall on July 12 and from The Wharf on July 13. In total, the two days of broadcasting added up to $935,000 in media value.
National Mall segment (July 12)
The Wharf segment (July 13)
TLF, a publication in India with a circulation of 80,000, ran a piece that focuses on DC’s thriving arts and culture scene. Members mentioned include the National Gallery of Art, The Phillips Collection, the U.S. Botanic Garden and the Smithsonian National Museum of Natural History.
TLF, July-August 2019: Art + History – Washington DC is a reservoir of cultural and artistic gems
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DDC President & CEO Elliott Ferguson was featured on the Meetings Today Podcast, where he discussed Connected Capital, DDC’s “Discover the Real DC” campaign and his role as the national chair of the U.S. Travel Association.
Meetings Today Podcast, June 2019: Destination DC Leverages the U.S. Capital’s Power
In its SuperBook, Facilities & Destinations covered DC’s record visitation numbers for 2018.
Facilities & Destinations SuperBook, July 6: In Brief (pg. 6)
The American Experience Foundation’s annual Fourth of July celebration received coverage in USAE.
USAE, July 15: News