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Marketing & Communications Highlights
The latest news from Destination DC's Marketing & Communications team.
Virtual Marketing Outlook Meeting
During the annual event, DDC shared the way it is adapting sales and marketing efforts during the COVID-19 pandemic and plans for resiliency. During his presentation, Elliott Ferguson highlighted how DDC will focus on local and regional markets in its initial marketing pushes for FY2021, as well as the upcoming redesign of washington.org. Ferguson also discussed virtual convention and tourism sales efforts and future citywide wins generated during the pandemic. Additionally, Mayor Muriel E. Bowser spoke to the importance of the tourism industry to the city's economic success, Clayton Reid of MMGY Global provided data regarding current consumer preferences and Jan Freitag of STR shared the state of the hotel industry and a DC-specific hotel forecast for the first time. Media coverage of the event is below and all presentations are available on the Member Extranet.
Q&A & Coffee Series
The team continued to engage members during its Q&A & Coffee session on Sept. 9, part of a series of sessions conducted by each department in the organization. The discussion centered on DDC’s FY2021 advertising plans that will use travel and consumer sentiment data to develop and launch a paid media plan to assist in DC's recovery once funds are acquired. Updated Discover the Real DC and Stay Local creative reflects health and safety messaging and DC’s value. The team showcased sample ads and logos, which incorporate masks and the DC flag. During this period without advertising, editorial and content and central to engaging consumers. The communications team shared FY2021 angles and opportunities, and the content team further illuminated its approach to amplifying members and its plans for a redesigned washington.org.
Fall content on washington.org
DDC has outfitted washington.org for fall. The Best of Fall landing page includes things to do this September, seasonal activities and deals, free things to enjoy, cideries to visit in the area and where to photograph fall foliage. All pieces will be promoted through DDC’s social media channels.
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Marketing Outlook Meeting Coverage
Washington Business Journal: D.C.'s hotel and travel industry is taking a big hit from Covid-19. A full recovery could be years away.
WTOP: ‘Slow climb’ ahead: Visitors to DC down 50% compared to 2019 (interview with Destination DC President & CEO, Elliott Ferguson)
Washingtonian: Tourism in DC Is Down 53 Percent
Travel Trends Today: Destination DC Estimated To Fall By More Than 50 Percent In 2020
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What tourists need to know about visiting D.C. during the pandemic
The Washington Post, Aug. 22
How To Plan A Safe Trip To Washington, D.C. This Summer
Forbes, Aug. 28
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Turn the Music on and Enjoy the Summer of the Capital Region USA (headline translated)
Vogue (China), Aug. 2020
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A key 'STEP' to bring back the travel industry D.C. (op-ed by Elliott Ferguson)
The Hill, Aug. 10