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Marketing & Communications Highlights
The latest news from Destination DC's Marketing & Communications team.
- DDC will host its annual Marketing Outlook Meeting on Tuesday, Aug. 28 from 8 a.m. – 12 p.m. at the Andrew W. Mellon Auditorium. DDC will share the latest trends in tourism, unveil its FY2019 sales and marketing plan and discuss all-new research on DC’s visitor personas, preparing attendees with ways to effectively reach customers. Speakers include DDC president and CEO Elliott Ferguson, Erin Francis-Cummings and David Reichbach of Destination Analysts and Jan Freitag of STR. Registration is now open.
- DDC is supporting the upcoming MLB All-Star Week, which begins Friday, throughout its summer marketing materials. A dedicated landing page lives on washington.org, highlighting All-Star Week festivities, the Washington Nationals and their ballpark, the Capitol Riverfront neighborhood and ways to engage with the national pastime throughout the District. Social media support includes posts on Facebook, Twitter and Instagram and live coverage will be provided once the festivities are under way. DDC has also highlighted MLB All-Star Week in its summer editorial pitching, advertising materials and its Spring-Summer 2018 Official Visitors Guide.
- The meetings content on washington.org has been expanded. The site now features deals for meeting and event planners specifically, listings for catering services, updated guides to the Walter E. Washington Convention Center and where to eat nearby and pieces on great venues for intimate meetings and why DC is a great location for a meeting.
- Summer advertising continues with two pieces featured on BuzzFeed: 11 Things In DC That They Wouldn’t Let You Do On Your Class Field Trip and Here Are All The Cool Things We Discovered During Our Weekend In DC. Each piece showcases the incredible variety of offerings in the District while catering to BuzzFeed’s ample and dedicated audience. DDC will also continue to promote this summer’s biggest events on washington.org, including two pieces on Hamilton and articles that highlight Citi Open and Labor Day.
Recent Media Coverage
Domestically, the new baseball exhibit at the Library of Congress, North America’s victorious 2026 World Cup bid and Hamilton all received coverage. Internationally, DC received coverage in reputable French and Australian publications. Industry-wise, the Wharf and the Walter E. Washington Convention Center were hot topics.
The Baseball Americana exhibition at the Library of Congress was featured in USA Today’s roundup of the best U.S. museum exhibits to see this summer.
USA Today, June 4: The best museums exhibits in the USA for summer 2018
Exciting museum displays surrounding Hamilton’s DC debut were featured in this Associated Press feature.
Associated Press, June 11: DC unveils special exhibits as ‘Hamilton’ comes to town
Fox 5 covered DC’s preparation for potential World Cup games in 2026. Destination DC president and CEO Elliott Ferguson is featured.
Fox 5, June 13: As North America wins FIFA World Cup Bid for 2026, DC region puts hat in ring for games
Horizons Monde, a French publication, published an extensive feature on DC. Members mentioned include the Kennedy Center, Newseum, the Library of Congress, Hard Rock Café and the Renwick Gallery.
Horizons Monde: WASHINGTON
Vacations and Travel Magazine highlighted the Watergate Hotel, including its history and recent re-opening.
Vacations and Travel Magazine: Scandal at the Watergate
Travel Weekly highlighted the great impact that the Wharf has had on the District.
Travel Weekly, May 21: Mixed-use waterfront districts a capital idea in Washington
Smart Meetings published a cover story on the importance of a convention center to a city in which the Walter E. Washington Convention Center and the Marriott Marquis Washington, D.C. are mentioned. Elliott Ferguson is also featured.
Smart Meetings, June 5: What a Convention Center Adds to a City