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Marketing & Communications Highlights
The latest news from Destination DC's Marketing & Communications team.
DDC’s Andrew O’Connor, associate director of content marketing, joined Lindsay Fruchtl, vice president of marketing, Augusta Convention & Visitors Bureau and Jade Broadus, vice president and creative director at Travel Mindset, on a virtual panel for the eTourism Summit entitled “Without booming tourism, is there any room or need for influencer marketing?” Moderated by Deborah Stone, founder & president of Pineapple PR, the panel discussed the state of influencers during COVID-19, collaborating with partners who embrace travel safety and how even if you aren’t welcoming out-of-state visitors, you can revisit past influencer content and build relationships.
'5 Things to Do in DC' video series
As part of DDC's new cross-departmental virtual engagement initiative, the organization will launch a new quarterly, seasonal video series on Dec. 1. The series will focus on five things to do in DC for each season. The goal of the project is to keep Washington, DC top-of-mind for clients and stakeholders during the COVID-19 pandemic and beyond through engaging virtual experiences. The video series will be used to support outreach to clients, virtual site visits, sales missions, media and FAM trips.
Revenue Share: ARTECHOUSE & American Experience Foundation
DC museum ARTECHOUSE is offering a special deal that benefits DDC's American Experience Foundation (AEF) with its new exhibit, Crystalline: A Submerge by ARTECHOUSE Experience. Consumers can use the code "BLUEDC" when purchasing tickets to receive a 10% discount, with 40% of proceeds going towards AEF and its enriching student programs. The deal will be featured throughout washington.org content, including Things to Do This Month, and will be promoted across DDC's social media channels throughout the exhibit's run, which concludes on Jan. 3, 2021.
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The communications team bolstered awareness of DC as a fall destination for bicyclists, students and international travelers and shared information regarding the upcoming presidential inauguration. Destination DC President & CEO Elliott Ferguson has been recognized for his leadership in the meetings industry and for his efforts to address racism. Ferguson was featured in an in-depth interview in Black Meetings & Tourism Magazine.
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The 15 Most-Scenic Bike Trails in America (The National Mall is highlighted)
Fodor's Travel, Oct. 6
8 Underrated Fall Weekend Getaways from New York City
Forbes, Oct. 6
How Covid-19 ended the city escape
CNN Travel, Oct. 13
Work already underway for presidential inauguration
Associated Press, Oct. 24
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Get Local in DC!
The Man (India), Oct. 2020
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A New Day In Travel: African-American Industry Leaders Speak Out! (Elliott Ferguson featured)
Black Meetings & Tourism, Sept./Oct. 2020