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Marketing & Communications Highlights
The latest news from Destination DC's Marketing & Communications team.
- Throughout the partial government shutdown, which lasted from Dec. 22, 2018 – Jan. 25, 2019, DDC pushed its DC is Open campaign through washington.org, media interviews and outreach and its social media channels. Members were prompted to upload special offers and discounts to washington.org, which were then promoted on social media. A rundown of DC is Open media coverage can be found below. DDC is prepared to re-launch the campaign should another partial government shutdown occur.
- Date Nights DC web content is now live on datenightsdc.org. Visitors can read up on more than 100 date ideas that incorporate restaurants, attractions, hotels and landmarks throughout the city, as well as DC’s most romantic spots. Consumers can also partake in the Date Nights DC Sweepstakes, which offers 11 ways to enter via social media actions. Among the prizes: a two-night hotel stay at Hyatt Place Washington, DC/National Mall, a wine tasting and tour at District Winery and omakase for two at O-Ku. Date Nights DC advertising, which launched on Dec. 1, 2018 as part of DDC’s new “always-on” strategy, will continue through Feb. 28.
- DDC recently completed its annual ROI study. For every dollar that the organization spent on the spring and summer advertising campaigns in 2018, the city received $2.90 in taxes from visitor spending, the second-highest ROI ever. The study also featured the largest ad recall rate ever, at 40.5%. The team has shared these results with the board and stakeholders, as well as with MMGY to help shape the marketing campaign for 2019.
- On Jan. 24, DDC’s research analyst, Kate Thompson, spoke at Global Marketplace at the Omni Shoreham Hotel. Kate presented on international visitation to DC from China, the United Kingdom, India and Australia. The presentation focused on who the visitors were, why they came to DC and what they did during the trip. Kate also discussed the influence of U.S. politics and exchange rates on those visitors. She detailed the potential impact that Brexit, the U.S. trade war with China and the Indian elections could have on visitation to the U.S. from the aforementioned countries in the coming months and years. The entire presentation is available here.
- DDC hosted its annual Open House from 8:30 a.m. – 12 p.m. on Feb. 5. Members were able to familiarize themselves with each department and engage with numerous elements of DDC’s new Discover the Real DC advertising campaign. More than 300 people attended.
- The marketing and communications team met with Miles Partnership on Feb. 12. The two groups discussed the current state of DDC’s publications, including the Official Visitors Guide, the Event Planning Guide and domestic and international maps, as well as ways to improve each.
- DDC will host its annual New York City Media Mission on March 6 and 7, followed by a consumer event on March 8. The purpose of the mission is to pitch what’s new in DC and inspire long-lead stories about the District, with roughly 15 partners and 70 journalists in attendance. A cocktail reception will be held at Legacy Records on March 6, with a seated luncheon taking place at Manhatta the next day. The March 8 consumer event will be held at Grand Central Terminal from 9 a.m. – 5 p.m. DC-inspired activities are meant to inspire visitation, including a ball pit styled as the Reflecting Pool and a create-your-own-street-mural station. DDC staff will engage with visitors, give away Official Visitors Guides and encourage sign-ups for a sweepstakes.
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“DC is Open” Coverage
- Visiting D.C. During the Government Shutdown? Here’s What You Need to Know, Condé Nast Traveler
- The shutdown hasn’t shut down D.C., CNN Travel
- Shutdown is an unwelcome reminder of the D.C. region’s vulnerability to federal dysfunction, The Washington Post (Elliott Ferguson quoted)
- Despite Government Shutdown, Washington, D.C. Is Open For Business, TSNN
- ‘D.C. is open for business’, The Washington Post
- How the government shutdown affects museums, TheGuardian.com
- The Many Travel Related Ramifications of the Government Shutdown, Travel Pulse
- Destination DC’s Elliott Ferguson on the Government Shutdown and D.C. Happenings, Meetings Today (Elliott Ferguson featured)
- Despite shutdown, plenty to do in D.C., Travel Weekly
- Destination DC CEO: Washington, D.C., Is Very Open for Business Despite Government Shutdown, Meeting Professionals International
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Greenwich Magazine did a deep dive into city neighborhoods, including Shaw and Adams Morgan in DC.
Greenwich Magazine, Jan. 1: Beyond City Limits
Conrad Washington, D.C. was featured in this Forbes preview of exciting 2019 hotel openings all over the world.
Forbes, Jan. 17: 17 Most Anticipated Hotel Openings Of 2019
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In advance of Alitalia’s nonstop service from Rome to Dulles beginning in May 2019, DDC secured coverage in the January issue of the airline’s in-flight magazine, Ulisse. Members mentioned include the National Law Enforcement Museum, Eaton DC, District Winery, The Watergate Hotel and the National Museum of Women in the Arts, among others.
Ulisse, January 2019: Washington DC: Potente, Monumentale, Poliedrica (translation: Powerful, Monumental, Diverse)
Get Lost Magazine, an Australian publication, did a deep dive into Shaw, one of DC’s emerging neighborhoods. Members mentioned include Espita Mezcaleria and Dacha Beer Garden.
Get Lost Magazine, January 2019: Like A Local Insider Guide: A Shaw Thing
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Northstar Meetings Group published a comprehensive rundown of the many meeting options for groups in DC.
Northstar Meetings Group, January 2019: Destination Guides: Washington, D.C.
Ron Bernthal of Global Traveler showcased many of the already existing (and upcoming) interesting meeting options in the District.
Global Traveler, Jan. 1: Dynamic D.C.
Association Meetings International published an article on DC’s efforts in the sustainability sector. DDC president and CEO Elliott Ferguson was quoted.
Association Meetings International, Jan. 18: Washington DC sets sights on sustainability sector