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Marketing & Communications Highlights

Family on National Mall near Smithsonian National Museum of African American History and Culture - Summer Vacation in Washington, DC

  • Destination DC’s (DDC) summer advertising campaign will run from May 1 – Sept. 5. The campaign will target New York, Philadelphia, Richmond, Chicago and Los Angeles DMAs. The spend totals $3.586 million, with the full added value to be determined. Ads will be placed in a variety of print media outlets, including Bon Appétit, Ebony, New York Times Travel Magazine, The New Yorker and Southern Living. Digital placements include NYTimes.com and TheNewYorker.com and platforms such as AdTheorent and Stack Adapt. Ads will run on broadcast and cable television in New York, Philadelphia, Richmond and Los Angeles, as well as on wrapped double-decker buses and Amtrak Acela on-board posters.
  • Summer content on washington.org will cover the city’s biggest events and festivals of the season, including DC Jazz Festival (June 10-19), the Smithsonian Folklife Festival (June 29 – July 4, July 6-9), Quicken Loans National (June 26 – July 2) and Citi Open (July 29 – Aug. 6). The marketing team is currently updating pieces dedicated to the three summer holidays (Memorial Day, July 4th, Labor Day) and further content will focus on free things to do, outdoor activities and the city’s dining scene.
  • In advance of IPW 2017, DDC is working Restaurant Association Metropolitan Washington (RAMW) on a printed piece that will highlight the many restaurant options in and around the Convention Center. The piece will direct consumers to the official microsite for IPW, washington.org/ipw2017. DDC is also working with neighborhood BIDs and attractions to create 1-2 hour itineraries for visiting journalists and delegates. These itineraries will be available in DDC’s pressroom, at information desks and on the microsite. The communications team will also share a series of press releases that highlight various aspects of the city, including free things to do, the city’s developments and its dining scene.

Recent stories we’ve pitched

Domestically, the cherry blossom season, the Big Ten Tournament and a new DDC convention strategy were noted in reputable publications. Internationally, DC received features in both Scottish and German publications.

Domestic Media

USA Today’s Ashley Day focuses on the many cherry blossom drink and food specials available in the District this season.
USA Today, March 6: Cherry blossom food and beverage specials are here

The Washington Post discusses the Big Ten Tournament making a home in the nation’s capital.
The Washington Post, March 7: Big Ten doesn’t expect sellouts for tournament in D.C. It’s sending a bigger message.

Greg Oates of Skift highlights DDC’s efforts to target the technology meetings sector with a new selling strategy.
Skift, March 22: Washington, D.C. Is Trying to Sell Meeting Planners on Inclusiveness

Philip Marcelo details DDC’s efforts to welcome Chinese visitors and quotes Elliott Ferguson in the Associated Press article picked up approximately 530 times.
Associated Press (seen in The Washington Post), March 31: More US cities aim to make Chinese travelers feel at home

International Media

Freelance journalist Christina Maria Letzeisen participated in a DC media FAM in April 2016, leading to this three-page feature story about the District in the lifestyle magazine Schöne Woche (circulation: 160,000).
Schöne Woche, March 2017 Issue: Washington – Obamas neue Heimat

Neil Geraghty penned this piece on his visit to the Capital Region for Scotland’s daily newspaper, The Scotsman.
The Scotsman, March 18: Travel: The state of the union in Baltimore and Washington, DC