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Marketing & Communications Highlights
The latest news from Destination DC's Marketing & Communications team.
- Destination DC’s (DDC) website, washington.org, has been updated for winter. The Winter Wonderland landing page features free things to do, can’t-miss holiday events and light displays, holiday-themed performances and shows, the best places to ice skate in the city, member deals and things to do for the month. The landing page will serve as the endpoint for DDC’s winter/holidays digital ads (campaign details below), and content will be promoted on owned media channels, including the DC Insider newsletter and social media.
- From Oct. 1 – Dec. 31, DDC is running its winter/holidays advertising campaign to promote the District as a premier getaway for travel during the fall and winter months. The campaign is being promoted in identified target markets – Philadelphia and New York City – one month earlier than in previous years. Potential visitors are being targeted with promoted social media posts, high impact digital display ads, native content, custom e-mail blasts and print placements. This is the first advertising campaign with MMGY Global at the helm of media planning and buying and presents an opportunity for both organizations to establish best practices.
- To further expand on DDC’s new advertising strategy with MMGY Global, the two are working in tandem on data-driven ad buys, motivated by additional in-depth research from MMGY. DDC’s persona research, conducted earlier this year, is informing proprietary products used to reach different audience segments. MMGY data has also shown that booking windows for consumers have grown, inspiring DDC to drive its advertising into markets earlier than previous years, as is being done with the aforementioned winter/holidays campaign. The same strategy will be applied to the Date Nights DC campaign (Dec. 1 – Feb. 28, 2019), the spring campaign (Jan. 1 – March 15, 2019) and the summer campaign (March 1 – Sept. 3, 2019).
- During IMEX America (Oct. 16-18), DDC announced that it will focus on three new sectors that thrive in DC in an effort to attract more meetings. The three new pillars are transportation, government advocacy and sustainability, which will join the technology, biotech & pharma, medical and education verticals. Both Elliott Ferguson, president and CEO, and Melissa Riley, vice president of convention sales and services, spoke during the press conference, which had 25 journalists in attendance. For more information, reference DDC’s press release.
Hemispheres highlighted the many culinary wonders to be discovered inside The Line DC.
Hemispheres, October Issue: America’s Most Delicious Hotel
Recent renovations at The Willard InterContinental, Washington, D.C. received coverage in this Nancy Trejos piece for USA Today.
USA Today, Oct. 9: From east to west, hotels get major renovations to lure holiday visitors
The New York Times ran an extensive hotel review on The Line DC.
The New York Times, Oct. 20: Hotel Review: In Washington, a Design-Driven Newcomer Spices Things Up
The National, Amtrak’s onboard magazine, published a feature on the Mulleavy sisters, the duo behind Rodarte, the subject of the first-ever fashion exhibit at the National Museum of Women in the Arts.
The National, October/November Issue: The Fantastical World of Rodarte
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Lynn Elsey of Australia’s LSJ magazine wrote a comprehensive guide to the nation’s capital after a recent visit. Some of the members mentioned include the International Spy Museum, the W Hotel Washington D.C. and the Freer|Sackler galleries.
LSJ, September Issue: Washington DC City Guide
The French publication Le Figaro ran an article that focuses on DC’s neighborhoods, hotels, restaurants, nightlife and music venues. The article resulted from the French media mission this past February.
Le Figaro, Oct. 16: Washington, D.C., capitale en métamorphose
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Headquarters Magazine highlighted how DDC is a leader in the MICE industry in the U.S. The article includes the mural video from DDC’s Arts District video series.
Headquarters Magazine, Sept. 20: Destination DC’s Leading the MICE Industry in America
DDC’s Elliott Ferguson and Melissa Riley held a press conference during IMEX America focused on international sales initiatives and knowledge hub positioning. Results include:
- Meetings & Incentive Travel, Oct. 19: Washington DC looks to knowledge hubs for 2019
- MeetingsNet, Oct. 18: DC Expands “Knowledge Hub” Strategy to Draw International Meetings
- Association Meetings International, Oct. 19: Washington DC focuses on knowledge to stay US congress capital