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Marketing & Communications Highlights
The latest news from Destination DC's Marketing & Communications team.
- The marketing and communications team has finished the brand new Annual Marketing and Sales Plan, a guide to how Destination DC will approach FY2020 and continue to promote the nation’s capital as a premier leisure and travel destination. Aside from spelling out each department’s goals for the year ahead, the booklet, which is available now, also includes tourism analysis featuring extensive data from industry leaders.
- DDC is currently planning a year-long redesign of washington.org and aims to launch the new-look site in FY2021. The site was last redesigned in 2016. DDC is working with MMGY Global on the overhaul, which will include new content types, modern design elements and improved features throughout the site. DDC hopes to improve the user experience for consumers and continue to operate one of the leading DMO websites in the industry. More details to come as the project develops.
- As part of its Stay Local DC campaign and website content, DDC is promoting a special 25% off admission deal at the Newseum as part of the museum’s final push before its closure on Dec. 31. Currently, Stay Local DC features more than 50 deals and discounts at local restaurants, attractions and hotels. Other offers include a drive and stay weekend package at The Watergate Hotel, a discount on Washington Auto Show tickets and a Cultural Capital package at the Kimpton Carlyle Hotel Dupont Circle featuring two tickets to The Phillips Collection.
- In an effort to continue to promote Stay Local DC to a local audience, DDC has filmed and edited three 30-second videos that it will share on its social media channels and on washington.org, targeting local audiences in the hopes of inspiring staycations in DC. “Super Tourist” humorously tackles a local playing tourist in their backyard and was shared the week of the Thanksgiving holiday. “Escaleftor” pokes fun at a common DC annoyance and was shared the week of Dec. 9. In January, DDC plans to showcase “Are We There Yet?”, which chronicles the (very short) voyage of a local family to their vacation destination, DC.
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Forbes showcased Dirty Habit DC in a list of must-try chocolate dishes and cocktails all over the country.
Forbes, Oct. 23: 13 Delicious Chocolate Dishes and Cocktails for National Chocolate Day
The Boston Globe discussed the reopening of the Washington Monument and where to stay nearby in a travel news roundup.
The Boston Globe, Oct. 29: From a scientific staycation to an e-bike tour of the Andes
The Oprah Magazine included DC in its rundown of potential Christmas getaways for this winter.
The Oprah Magazine, Oct. 31: 21 Best Christmas Getaways to Enjoy This Winter
Essence detailed why DC makes for a fantastic staycation destination.
Essence, Nov. 4: Staycation Like A Boss In Washington D.C.
DC was highlighted in this USA Today piece on where visitors can engage with the history of Harriet Tubman.
USA Today, Nov. 5: ‘Harriet’ is in theaters. Here’s where you can learn about Harriet Tubman in real life
Destination DC was featured in this Yahoo! Finance piece on DC tourism during an election year.
Yahoo! Finance, Nov. 15: What Happens to Washington D.C. Tourism During an Election Year?
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India’s National Geographic Traveller ran an extensive feature on Washington, DC that showcased members such as the National Museum of Women in the Arts, Union Market, Eaton DC and Centrolina.
National Geographic Traveller, Nov. 2019 Issue: United Flavours of Washington, D.C.
Australia’s Traveller discussed great outdoor activities to enjoy in the District. Members mentioned include the U.S. National Arboretum, U.S. Botanic Garden and the National Gallery of Art.
Traveller, Oct. 28: Six of the best outdoor activities in Washington DC
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Bisnow featured a piece that showcased members of the industry celebrating the Washington Nationals and their World Series games and eventual victory. DDC President and CEO Elliott Ferguson was highlighted.
Bisnow, Nov. 4: District of Champions: CRE Community Celebrates Nationals’ World Series Win
DC’s ever-expanding inventory for meeting planners is highlighted in this Conference & Meetings World feature.
Conference & Meetings World, Nov. 11: DC: Developing for Conferences
Check out the full Destination DC Member eNews to learn more about what's going on this month.