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Marketing & Communications Highlights

Family visiting Lincoln Memorial - Free family-friendly things to do in Washington, DC

The latest news from Destination DC's Marketing & Communications team.

  • DDC has outfitted washington.org for fall. The Best of Fall landing page includes more than 60 things to do in September, seasonal activities and deals, must-see plays, museum exhibits and concerts, where to photograph fall foliage and much more. Fall content will be promoted through DDC's email marketing and social media channels.
     
  • The Fall/Winter edition of the Official Visitors Guide will be in-market and online on Sept. 18. Distribution totals 350,000 copies. The guide will feature seasonal itineraries, upcoming events, a new neighborhood illustration, arts and culture highlights and listings for hundreds of hotels and restaurants.
     
  • Several members of the marketing and communications team attended U.S. Travel Association’s ESTO in Phoenix from Aug. 11-14, where DDC won a Destiny Award for Best Niche Targeting Campaign for its Chefs Dish DC video series. To capitalize on DC’s buzz-worthy food scene, DDC worked with ChefsFeed, a food media company, to create five videos featuring chef-driven tours of local neighborhoods, including spots they love outside of their own restaurants. The series launched in February of 2017 and was heavily promoted through ChefsFeed's channels, on washington.org and via DDC’s social media channels.
     
  • DDC announced its 2019 advertising campaign at the 2018 Marketing Outlook Meeting. The theme is “Discover the Real DC,” giving potential visitors an authentic look at the nation’s capital, well beyond its government and political affiliations. The campaign will highlight DC’s neighborhoods, arts and culture and dynamic dining options. “Discover the Real DC” was informed by research conducted on DC’s visitor personas and traveler trends over the past year. Learn more about the campaign here.
     

Recent Media Coverage

Record 2017 visitation and DDC’s new advertising campaign earned extensive local coverage. Domestically, Condé Nast Traveler published a dynamic online city guide. Internationally, two prominent British publications highlighted the District. DC’s status as a green meetings destination was covered in industry publications.

Marketing Outlook Meeting Coverage

Record 2017 visitation and DDC’s new advertising campaign earned extensive local coverage:

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Domestic Media

Condé Nast Traveler published its comprehensive DC Travel Guide, featuring round-ups on hotels, restaurants and monthly picks, as well as videos.
Condé Nast Traveler, Aug. 29: Washington, D.C. Travel Guide

Celebrated Living, American Airlines’ in-flight magazine for first and business class, covered numerous DC hotels (including the Willard InterContinental Washington D.C. Hotel, The Watergate Hotel, The Darcy and Eaton Hotel) in a feature on hotels with “narrative flair.”
Celebrated Living, Aug. 1: American hotel story

Stephanie Citron of The Baltimore Sun highlighted some of DC’s can’t-miss upcoming cultural events.
The Baltimore Sun, Aug. 29: Must-go cultural events in New York, Philadelphia and D.C. this fall

DC was featured in two Essence pieces. One highlighted black-owned restaurants in the District, while another showcased the nation’s capital as a Labor Day destination.
Essence, Aug. 3: 9 Labor Day Getaways You Can Still Book This Year
Essence, Aug. 17: Dining In The District: 7 Black-Owned Restaurants You Need To Visit In D.C.

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International Media

Spear’s Wealth Management, a bi-monthly British magazine akin to Forbes, ran an extensive feature on DC. The media value of the piece is roughly £59,000 (over $76,780 U.S.).
Spear’s Wealth Management, July 31: A capital tour through Washington DC

Jimmy Nsubuga of Metro, a UK newspaper with a circulation of more than 929,000, visited DC back in May. As a result, he wrote this piece on the Capital Region’s waterfronts.
Metro, Aug. 19: See another side of the US Capital Region: How to explore Washington DC, Maryland and Virginia through their waterfronts

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Industry Clips

Smart Meetings published a piece on all of DC’s outstanding tour options.
Smart Meetings, August 2018 Issue: Intriguing Adventures in the Nation’s Capital

Green Lodging News showcases DC’s status as a premier green meetings destination. Elliott Ferguson, president and CEO of DDC, is featured.
Green Lodging News, Aug. 10: Destination DC Excels at Packaging D.C. as Green Meetings Destination

Theresa Belpulsi, vice president of tourism, sports and visitor services for DDC, was interviewed for this special section in TTG MENA.
TTG MENA, Summer 2018 Issue: Q&A

Skift wrote a story about leading destination marketing organization websites, including washington.org, that utilize content personalization.
Skift, Aug. 31: Tourism Websites Are Being Redesigned to Get Way More Personal