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To wrap up this unprecedented year, we're transforming our three ARTECHOUSE locations into unique expressions of Pantone's Color of the Year 2020: Classic Blue. From earth to water to air, each location will present a distinct, elemental experience related to the unique qualities of the color. Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit. The new installations seek to do the same; centering our thoughts and fostering resilience.
Inspired by blue's dependability, Crystalline in D.C. explores the color's connection with earth and crystals through a journey that is both an adventure and a contemplationan exploration through an illusory, blue-hued castle. Representative of our desire for a stable foundation that often feels out of reach during these turbulent times, this surreal yet familiar place offers guests a refuge from the everyday. Discover creative curiosities in each room as you learn more about your surroundings and yourself. Submerge yourself in the sights, sounds and sensations of Classic Blue.
During these unprecedented times as a society we have found ourselves in a new state of existence. Before 2020 even began, Pantone selected Classic Blue as the color of the year because they saw it as the hue to sustain us during a time of change, said Sandro Keserelidze, co-founder and Chief Creative Officer of ARTECHOUSE. 2020 ended up bringing changes no one expected, making the hue of Classic Blue, and the qualities it represents, more relatable now than ever before. We couldnt think of a more timeless and timely theme to end the year and launch a new chapter of experiences.
These installations build upon ARTECHOUSEs recent exploration of Classic Blue, which launched with the immersive event developed for Pantones Color of the Year reveal in December 2019, and continued with a blockbuster Classic Blue installation at ARTECHOUSE NYC at the start of 2020. Submerge by ARTECHOUSE is an ongoing installation series that will continue to present new, immersive and thematic experiences in 2021 and beyond.